Every strategic business decision has an impact on content. Entering a new market creates the need for localization. Images that work well in our home market may need to be altered or replaced in order to avoid offending members of new audiences. Mergers and acquisitions create a need for content updating and adaptation. Content obtained from others requires rebranding, creates the need for new metadata tags, and training content creators on new tools and workflows. A new product feature may require your content team to update your content strategy. Unfortunately, business strategists don’t always foresee the impact of their decisions...Read More
Month: September 2017
There’s been a lot of talk about convergence between marketing and technical communication over the past few years. Most of the ideas being discussed are focused on finding ways to improve customer experience by unifying content production and distribution efforts, but few companies are actually making a concerted attempt to break down the silos that prevent collaboration. Adobe aims to change that. This October 10-12, Adobe will attempt to bridge the gap between technical communication and marketing professionals by bringing together content creators from both camps to learn about structured content. The effort is called Adobe DITA World, an online...Read More
Receive exclusive access to members-only content, invitations to in-person and virtual events, and sneak peeks at new tools and emerging technologies. Join today!Join Now!