Industry analysts predict that chatbots and intelligent personal assistants will overtake traditional web interfaces as the primary consumer touchpoint, that they will replace or augment mobile apps, and they will completely transform customer service. If those predictions don’t boggle your mind, read them again. Is your content team ready for that future? Most aren’t. The good news is that with some engineering, chatbots can employ and extend an existing content repository. Intelligent content allows us to use single-source publishing to push content out to interactive channels, including those that involve chatbots and intelligent assistants. Possible benefits: Boost the ROI of existing...Read More
Month: October 2017
The following is an excerpt from Enterprise Content Strategy: A Project Guide, by Kevin P. Nichols, the fifth book in The Content Wrangler Content Strategy Series of books from XML Press (2015). Enterprise Content Strategy: A Project Guide Chapter 7. Publish and Measure Phases Anyone who has written anything or aspires to be a writer knows that the word publish can bear a profound power. However, within a content strategy, publish functions as a mere step within a content lifecycle where content becomes exposed to an audience. Publish represents the culmination of several steps, and as a step itself, it lives within a...Read More
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