It’s intuitive to believe that visuals are more memorable than text. To a degree, science confirms this. Research shows that visuals impact recall because they help viewers process information faster and assist them to pay attention by being more engaging than text. But there is such a thing as a forgettable visual. Think of all the information you encounter in a typical week. How much of it do you remember? We forget our lives almost as quickly as we live them, and visuals can still escape our memories. In her July 19, 2017, Content Wrangler webinar, The Science behind...Read More
Month: January 2018
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