About

Scott Abel, The Content Wrangler

Scott Abel is a content management strategist and social media choreographer who helps content-heavy organizations improve the way they author, maintain, publish and archive their information assets. Scott helps clients determine the best ways to efficiently manage their content production lifecycles, including leveraging social media and digital publishing technologies. A formal journalism education, combined with 10+ years as a technical writer, makes Scott a natural fit in organizations seeking to assure the content they provide to their customers is accurate and consistent everywhere it is used (write content once, use it often).

Scott is the Founder and President of The Content Wrangler, a full-service content strategy consultancy that specializes in helping organizations figure out how to deliver the right information to the right people at the right time in the right format and language, on the mobile devices of their customers’ choosing. The Content Wrangler help organizations develop content strategies, make the move to XML multi-channel publishing, implement a content marketing program, push content to mobile devices, figure out the most effective way to create eBooks and apps, and much more. We do so with the help of our global network of content specialists — experts in tackling a wide variety of content challenges.

A founding member / former executive director of Content Management Professionals, Scott is a well-respected leader in the field of content strategy and a popular keynote presenter and panel moderator at a variety of content industry conferences. As such, he’s often tapped to co-produce industry events including Intelligent Content Conference on Corporate Publishing and Content Strategy Workshops, to implement mini-events at conferences like Localization World, to moderate leadership forums like the Translation Automation User Society’s Industry Leaders Forum, and to act as emcee at others including Content Strategy Applied UK.

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