Who We Are

The Content Wrangler is a global digital media company that exists to help organizations adopt the tools, technologies, and techniques they need to connect content to customers.

Its flagship web property, TheContentWrangler.com, is an online magazine covering the people, methods, standards, ideas and trends that matter in the content industry today.

What We Do

We publish informative content designed to help organizations solve nearly any content challenge — from single-source publishing to global intelligent content strategy, and beyond.

And, we match organizations with experts who specialize in solving specific content conundrums.

Request a free 30-minute consultation today.


What We Cover

We focus on advanced content management topics including: intelligent content, content optimization, content engineering, content strategy, content marketing, cognitive computing, and more.

We produce an informative series of content strategy books, host a popular webinar series, publish exclusive content to our VIP List, and host virtual and in-person content industry events.

Scott Abel

Scott Abel

Founder, CEO, Chief Strategist

Known affectionately as “The Content Wrangler,” Scott Abel is an internationally recognized intelligent content strategist and cognitive computing evangelist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, on any device.

Scott is the founder, CEO, and chief strategist at The Content Wrangler, Inc. He’s also a highly sought after keynote presenter, moderator, and a frequent contributor to content industry publications. Scott’s alter ego, The Audio Wrangler, is a popular DJ and dance music mashup artist.


Trey DeGrassi

Trey DeGrassi

Executive Assistant

Trey DeGrassi is Executive Assistant for Scott Abel, The Content Wrangler. Trey has over 18 years of experience working for a number of organizations and events including Information Development World, Intelligent Content Conference, Zen Hospice Project and The National AIDS Memorial Grove.

Trey has a wide range of life experience including an undergraduate degree in psychology, studying medicine, working as a teacher, and managing teams of volunteers for non-profits. He has been with The Content Wrangler since July 2012.