By Anne Harding, University of Texas Southwestern Medical Center, special to The Content Wrangler Quick Summary: The Digital Crown: Winning at Content on the Web by Ahava Leibtag is aimed at marketing professionals who want to create or revive a multi-platform digital strategy that engages audiences. It has content suitable for beginners, but more experienced readers will find it helpful and inspiring. Your website might be beautiful, but it probably lacks what consumers really want from our brands: a conversation. As Ahava Leibtag contends, we too often choose design over content, and consider our digital marketing complete on the day the website goes live. In her book, The Digital Crown: Winning at Content on the Web, Leibtag contends that instead we must constantly change and grow our content, adjusting to our customers and engaging them from multiple directions. We must also engage a wide variety of content...Read More
Author: Anne Harding
Anne is a marketing professional with 20+ years experience in marketing and communication. She has a diverse skill set developed across a career that has included national non-profits, presidential campaigns, and Fortune 500 companies. She now oversees patient-facing content for two hospitals and more than 60 outpatient specialty clinics. Anne is a self-described word nerd, political junkie, college football fanatic, avid reader and smartphone addict. She likes making a difference in her community and leveraging her talents to help others. Learn more at www.anne-harding.com
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