We asked content management maven Ann Rockley of The Rockley Group to share her thoughts about EMC Documentum’s acquisition of X-Hive. This is what she had to say. TCW: How significant do you feel the acquisition of X-Hive by EMC is? Ann Rockley Very. As Peter O’Kelly of the Burton Group stated in the original eWeek announcement, “X-Hive will ultimately provide the foundation for EMC’s future content management products and services, focusing on XML content components rather than documents at the center of the architecture.” This is a major shift in industry focus! We’re not just talking what some people consider “niche market” content such as technical publications where content component management is most established, EMC intends to use X-Hive as the underlying structure for its entire product line. In other words, XML-based content component management for enterprise content. And EMC is not alone. SDL’s recent acquisition of Tridion, a web-based content component management system, made very clear that where translation is concerned, XML and content-component management provides a significant strategic advantage. TCW: Do you think this will impact other vendors in the industry? Ann Rockley: Definitely. For the first time the industry has a Tier 1 enterprise player. There are a number of very good players in this market, but now they will have to compete in a whole new way. TCW: Do you have any concerns? Ann...Read More
Author: Ann Rockley
Ann Rockley is CEO of The Rockley Group, Inc. She has an international reputation for developing multichannel content strategies and digital publishing solutions. She has been instrumental in establishing the field in content strategy, content reuse, intelligent content strategies for multichannel delivery, and content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific.
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