by Cheryl Landes, STC Fellow and founder of Tabby Cat Communications, Vancouver, WA Content is business. Great content sells. Bad content doesn’t. No matter how hard we try, “content and usability strategy can’t predict outcomes,” said Jared Spool, the CEO & Founding Principal of User Interface Engineering, at his annual presentation sponsored by the IEEE Computer Society, GBC/ACM, and BostonCHI at Constant Contact in Waltham, MA, on January 16. “The key is understanding business models. Great business models are designed.” Business models have strategies, and like content strategy, there are priorities. Spool said there are five priorities for any business...Read More
Author: Cheryl Landes
Cheryl Landes, STC Fellow and Certified Professional Communicator through the Association for Women in Communications Matrix Foundation, founded Tabby Cat Communications in Seattle in 1995. She has 23 years of experience as a technical communicator in several industries: computer software, HVAC/energy savings, marine transportation, manufacturing, retail, and the trade press. She specializes as a findability strategist, helping businesses to organize content so that it flows logically and to make content easier to retrieve online and in print. Cheryl has written two handbooks on digital indexing in MadCap Flare and Adobe FrameMaker, and more than 100 articles and three books on Northwest travel and history.
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