By Fatima Zehra, special to The Content Wrangler Quick Summary: “Few people understand cross-border content marketing as well as Pam Didner,” says Joe Pulizzi, author of Epic Content Marketing and founder of Content Marketing Institute. He’s right, because you won’t find many books like Global Content Marketing. It’s an intermediate level book aimed at content marketers with multilingual or global audiences. Author Pam Didner builds on Amanda Maksymiw’s definition of content marketing to explain global content marketing: “Global content marketing is the process of developing and sharing relevant, valuable, and engaging content with target audiences across countries with the goal...Read More
Author: Fatima Zehra
Fatima Zehra Naqvi is Content Marketing Manager at Hypefolio, a San Francisco Bay Area startup. She heads content strategy, development, and execution for social media, email, website, business development, sales and product. Fatima kick-started her career as a journalist, writing and editing news, before venturing into content marketing — and falling in love with it. She is an avid reader with a passion for all things food and travel. Follow her on Twitter and Instagram @fatimazehra5.
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