In Review: Global Content Marketing by Pam Didner

By Fatima Zehra, special to The Content Wrangler Quick Summary: “Few people understand cross-border content marketing as well as Pam Didner,” says Joe Pulizzi, author of Epic Content Marketing and founder of Content Marketing Institute. He’s right, because you won’t find many books like Global Content Marketing. It’s an intermediate level book aimed at content marketers with multilingual or global audiences. Author Pam Didner builds on Amanda Maksymiw’s definition of content marketing to explain global content marketing: “Global content marketing is the process of developing and sharing relevant, valuable, and engaging content with target audiences across countries with the goal...

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