Whether looking to buy a new pair of running shoes or advanced industrial equipment, consumers have more choices than ever. They look for information about products and services across a variety of digital touchpoints. And they do so using a mix of devices—computers, smartphones, tablets, TVs and more. Unfortunately for consumers, most organizations fail at delivering consistent content experiences across all touchpoints. Failing to produce consistent content experiences negatively impacts business. Research from Deloitte illustrates the problem: 90 percent of customers expect a consistently excellent experience across all touchpoints. What Prevents Us From Delivering Consistent Content Experiences? These factors cause content inconsistencies:...Read More
Author: Hilee Avrahami
Hilee Avrahami leads Zoomin’s overall marketing initiatives and operations with an extensive experience in guiding enterprise technology companies to market leadership positions. Her background, in synergy with Zoomin, includes a holistic approach to the customer journey and user experience. Prior to joining Zoomin, Hilee held several senior-level marketing positions at enterprise technology companies such as Clarizen and AppDome. Prior to that, she was part of the Accenture team, consulting on several key account engagements for large global brands. At Zoomin, Hilee and her team’s primary focus is to increase global thought leadership and brand awareness via brand strategy, marketing communications, customer events, social media, customer insights and sales enablement.
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