Enterprise Content Strategy: A Project Guide

The following is an excerpt from Enterprise Content Strategy: A Project Guide, by Kevin P. Nichols, the fifth book in The Content Wrangler Content Strategy Series of books from XML Press (2015). Enterprise Content Strategy: A Project Guide Chapter 7. Publish and Measure Phases Anyone who has written anything or aspires to be a writer knows that the word publish can bear a profound power. However, within a content strategy, publish functions as a mere step within a content lifecycle where content becomes exposed to an audience. Publish represents the culmination of several steps, and as a step itself, it lives within a...

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