Guest post by Niki Vecsei Harrold and Laurel Nicholes An increasing number of consumers no longer want to hear from one, authoritative voice. They don’t trust—or feel compelled to rely upon— your “official” communication channels. That’s because an increasing amount of your audience grew up online. They’re digital natives accustomed to digital content experiences. They want to feel connected to the content they consume and the brands with which they interact. They want content experiences that resonate with them; that adapt to the way they learn, live, and work. In order to provide exceptional content experiences today, you’ll need to...Read More
Author: Laurel Nicholes
Laurel Nicholes is an experienced content development leader with 20 years of experience. From startups to successful acquisitions, she has taken organizations from print to the new frontiers of digital experience. She is a passionate knowledge architect and content strategist who believes contextual content grows business. In her free time, she loves to travel, cook, and play with her two dogs.
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