By Scott Underwood and Leon Segal How many design thinkers does it take to change a light bulb? Does it have to be a light bulb? All kidding aside, this joke captures the true essence of design thinking. It sees that the original question contains an assumption that the light bulb is the problem — but the real issue is that the room is dark! What if we instead ask: How can we light this dark place? By taking a step back to reframe the original question in a larger context, we give ourselves the opportunity to solve the...Read More
Author: Leon Segal, Ph.D
Leon Segal founded Innovationship in 2012 after over thirty years in human factors, product innovation, and experience design, including leading an IDEO office. His work on empathy and design and his insight that “innovation begins with an eye” are cited in several best-selling books. He has practiced and taught at leading institutions around the world, and his experience across industries and cultures, combined with his hands-on style of teaching, give him a unique perspective on the practice of innovation.
Receive exclusive access to members-only content, invitations to in-person and virtual events, and sneak peeks at new tools and emerging technologies. Join today!Join Now!