How Questions Drive Innovative Solutions

By Scott Underwood and Leon Segal How many design thinkers does it take to change a light bulb? Does it have to be a light bulb? All kidding aside, this joke captures the true essence of design thinking. It sees that the original question contains an assumption that the light bulb is the problem — but the real issue is that the room is dark! What if we instead ask: How can we light this dark place? By taking a step back to reframe the original question in a larger context, we give ourselves the opportunity to solve the...

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