Disruptive innovation requires a new way of thinking. It requires the courage to do things differently, to break molds, to move in directions nobody has considered before. That’s how we create real progress, not just improvement. But what, exactly, do we mean by disruptive innovation? The term was defined by the American scholar, educator, author and Harvard Business School professor Clayton M. Christensen in 1995 as: “A disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market leaders and alliances.” Other definitions include significant societal...Read More
Author: Marc Posch
Swiss-born Marc Posch founded the Marc Posch Design Office in Munich/Germany. Under his leadership, the company developed a reputation for innovative thinking and design that helped his clients grow. His office created brand and design concepts for over 300 technology companies such as Apple Germany and BMW as well as numerous start-ups, and worked on various marketing campaigns in the world of European commerce. Marc relocated to Southern California in 2000. Based in Downtown Los Angeles ever since, Marc Posch Design, Los Angeles (MPD/LA) continues to thrive through the collaborative energy of a dedicated team of talents under Marc's leadership. “My role as a brand consultant and creative is to find strategic insights as to how and where design can solve a problem and have a positive business impact. I see it as my job to deliver a perspective of not just aesthetics, but economics and usage too. Outstanding design that not only disrupts but connects also, is an important selling tool, if not the most important these days. I like to say, today design is not the package, it is the product.” —Marc Posch
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