Guest post by Niki Vecsei Harrold and Laurel Nicholes An increasing number of consumers no longer want to hear from one, authoritative voice. They don’t trust—or feel compelled to rely upon— your “official” communication channels. That’s because an increasing amount of your audience grew up online. They’re digital natives accustomed to digital content experiences. They want to feel connected to the content they consume and the brands with which they interact. They want content experiences that resonate with them; that adapt to the way they learn, live, and work. In order to provide exceptional content experiences today, you’ll need to...Read More
Author: Nikoletta Vecsei Harrold
Niki Vecsei is an experienced Social Media and Communities Engagement Manager with a wealth of digital and content marketing experience for start-ups and Fortune 100 companies alike. Her passion is to connect people to content to enable everyone to find success in their work and private life. Originally from Europe, her experience spans across 2 continents. In her free time she loves to play sports, enjoys the outdoors, cooking, and reading murder-mystery books.
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