Diversifying Content Strategy To Improve Customer Engagement

Guest post by Laurel Nicholes and Niki Vecsei Harrold Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying content strategy by supporting a content potluck. We also provide some advice on organizing your content production and distribution efforts using a collaborative editorial calendar. During the Summit, we asked attendees to answer questions designed to capture current practices and...

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