To compete in today’s global economy, organizations must adapt website and digital media content to resonate with international audiences. And yet, many companies, big and small, do not understand the important differences between translation and localization. In this article, Dr. Nitish Singh tackles translation versus localization and explains why the two complementary processes are important, but in different ways. Translation versus Localization: What’s the Difference? The terms localization and translation are often used interchangeably. And yet, while the terms and processes share similarities and purpose, the outcome is quite different. To understand the differences, let’s start with some simple...Read More
Author: Nitish Singh, Ph. D.
Nitish Singh, Ph.D. is Associate Professor of International Business at the Boeing Institute of International Business at St Louis University. He serves as co-organizer for the Brand2Global Conference for Global Marketers and is the Program Leader for Certification in Global Digital Marketing and Localization. Dr. Singh holds a Ph.D. in Marketing and International Business from Saint Louis University; MA University of South Wales, UK; and MBA Pune University India. His educational efforts and programs have been supported by the US Department of Education, Qatar Foundation, Adobe, AT&T, Nestle Purina and other organizations. He has published more than 50 academic papers and 3 books.
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