By Deborah S. Bosley, Owner and Principal, The Plain Language Group “People who lean on logic and philosophy and rational exposition end by starving the best part of the mind.” This quote by William Butler Yeats, one of Ireland’s most famous writers, illustrates a problem we have in the content creation community. We create a multitude of written material, but we rely primarily on logical structures, building authority, plain language style, and information design principles, but we pay little attention to how readers respond emotionally to what they read. We know our customers, when faced with complex text or unable...Read More
Author: Deborah Bosley
Deborah S. Bosley, Ph.D., Founder and Principal at The Plain Language Group (TPLG) is a long time believer that good writing is good business. She has spent the past 20 years helping Fortune 500/1000 corporations and government agencies create information that’s easy for people to understand and use. TPLG creates consumer-friendly written content; increases profits, trust, and customer satisfaction; voids liability from confused information; and meets requirements for regulatory documents. Deborah been interviewed for The Atlantic, Investment News, the Wall Street Journal This Weekend, HealthLeader Media, and Investment Advisor as well as many social media outlets. Her clients include eBay, Google, JPMorgan Chase, and Wells Fargo.
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