The Need for Multilingual Search Engine Optimization

It’s my view that the web is global and any online strategy requires a language element to some extent. To explain this, let me first address what SEO is, and then we can move on to examining multilingual considerations. What is SEO? SEO is an acronym for Search Engine Optimization. It is the process of optimizing your website to make it appear higher on the results page of your search engine of choice. The higher your website ranks, the more relevant visitors your site will have. As Brian Clarke says, “The best place to hide a dead body is page 2 of...

Read More