It’s my view that the web is global and any online strategy requires a language element to some extent. To explain this, let me first address what SEO is, and then we can move on to examining multilingual considerations. What is SEO? SEO is an acronym for Search Engine Optimization. It is the process of optimizing your website to make it appear higher on the results page of your search engine of choice. The higher your website ranks, the more relevant visitors your site will have. As Brian Clarke says, “The best place to hide a dead body is page 2 of...Read More
Author: Richard Brooks
Richard Brooks is the owner and CEO of UK based Language Service Provider K International. He holds an MBA from Cranfield University and is a Director of the Association of Language Companies. Richard has completed and contributed to numerous educational programs in Europe, USA and Asia and co-written several publications on topics of interest. His academic interests lie around entrepreneurism and international leadership development. His dream and that of his company is to create a world without language barriers. Richard is an experienced professional in the translation industry, much respected for his business insight and acumen, and as such has become a renowned and popular international conference and event speaker - his open, passionate and honest style, combined with his dry and entertaining sense of humor keeps his audiences thoroughly engaged in his chosen topic.
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