The following is an excerpt from Author Experience by Rick Yagodich, the fourth book in The Content Wrangler Content Strategy Series of books from XML Press (2014). The Current State of Author Experience The idea of author experience is often dismissed by people with budgets and those who design and build CMSes. They see more important places to invest, better opportunities for quick-win returns. Author experience demands a long view; it suffers in the face of short-term investment attrition. We must, therefore, demonstrate the loss, and the risks, incurred by ignoring this opportunity. Messy system, messy content So far,...Read More
Author: Rick Yagodich
Rick Yagodich has been working with the web since 1995. Right after creating his first HTML page, he asked, “What is the business purpose of this site?” That question has driven his interactions with web technology ever since. Rick has experience with most aspects of web technology, from front-end design to back-end development. It is from this breadth of experience that he determined a vital part of the industry was severely under-served: the systems used to manage content are not designed for the needs and processes of those who use them. His consultancy, Excolo, has served clients in industries ranging from financial services to retail to business services to communications and now focuses on that niche of the web consultancy market: Author Experience.
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