There’s been a lot of talk about convergence between marketing and technical communication over the past few years. Most of the ideas being discussed are focused on finding ways to improve customer experience by unifying content production and distribution efforts, but few companies are actually making a concerted attempt to break down the silos that prevent collaboration. Adobe aims to change that. This October 10-12, Adobe will attempt to bridge the gap between technical communication and marketing professionals by bringing together content creators from both camps to learn about structured content. The effort is called Adobe DITA World, an online...Read More
Author: Scott Abel
By Ann Rockley, Charles Cooper and Scott Abel The following is an excerpt from Intelligent Content: A Primer, the sixth book in The Content Wrangler Content Strategy Series of books from XML Press (2015). Adopting intelligent content—Practical advice In this chapter, we provide tips and first steps to help kickstart an intelligent content project. Let’s examine a few recommended first steps. Consider these before adopting intelligent content. Understand the impact of corporate culture when adopting intelligent content Adopting intelligent content requires technological change, but these changes are smaller and easier to overcome than cultural changes. As Douglas Adams said in The Hitchhikers Guide to the...Read More
Profound and accelerating change is coming to the content world. New ways of thinking about content—how we create, manage, translate, and deliver it—are required to take advantage of the fast-approaching artificial intelligence revolution. The traditional methods we have used to produce content for the past few decades are no longer sufficient. Content is a business asset that must be prepared—and delivered—with business goals, customer needs, and the requirements of technology in mind. Enter Information Development World: Creating Machine-Ready Content Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people,...Read More
Writers create product content. Lots of it. Content of all types: sales, marketing, support, technical, and training. Because of the way companies are organized, writers often create product content in isolation from one another. They seldom collaborate, even though it makes perfect sense for them to do so. Typically, the way companies organize and run content-creating departments is to blame. They build borders between content teams that introduce expensive and preventable challenges, many of which have an adverse impact on how prospects and customers feel about a brand. They give people who work on content teams different titles and...Read More
In our 2017 DITA Satisfaction survey, we learned that many companies that have adopted the Darwin Information Typing Architecture (DITA) aren’t 100% satisfied with their DITA implementation. In fact, 62% of respondents report having problems—some major, some minor. Common DITA Challenges We asked survey respondents to rank their biggest DITA challenges. Here are the top ten: Lack of a proper content reuse strategy Making DITA do what we need it to Lack of training designed to equip staff with knowledge/skills needed Understanding about how software works Developing style sheets and other rules for content Enforcing the rules for content...Read More
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