Author: Scott Abel

Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.

The RoundUp: Emojis, Voice Interfaces, Conversational Commerce, and Artificial Intelligence

Welcome to The RoundUp, a curated quick peek at the best—and most interesting—news, views, and opinions about content on the web. Let us know what you think. To have The RoundUp delivered directly to your inbox, subscribe today! Emoji Does It! Google is notorious for having some of the worst emoji on the planet. Now it’s righting its wrongs–and taking on gender stereotypes, too. The effort aims to highlight the diversity of women’s careers and empower young girls. In their popular podcast, It’s Nice That founders, Alex Bec and Will Hudson, discuss whether using emojis is a lazy alternative to the...

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[May 31] DITA Summit: Best Practices and Lessons Learned From The Trenches

4 DITA Webinars: Wednesday, May 31, 2017 Featuring Amber Swope, Jenifer Schlotfeldt, Rob Hanna, Keith Schengili-Roberts, Mark Lewis, Joe Gelb, Yehudit Lindblom The Mini Virtual Summit on DITA Best Practices and Lessons Learned from the Trenches is a free, online educational event that provides strategies, tips, and lessons learned from technical communication practitioners. The Summit (brought to you by Precision Content) features four presentations on issues impacting organizations that have adopted—or are planning to adopt—the Darwin Information Typing Architecture. 8:00am PT/ 11:00am ET DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA — Rob Hanna (Precision Content), Mark Lewis (Quark), and Keith...

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Digital Transformation: Information Development World

Information Development World 2017 Back by popular demand! The Content Wrangler and Content Rules will host Information Development World (IDW) this May 15-17, 2017 at the Quadrus Conference Center in Menlo Park, CA. Early bird pricing is in effect until March 31, 2017. Save $300USD when you register before then. IDW is an annual, intimate, three-day, laser-focused content conference designed to prepare you for the coming artificial intelligence revolution. We bring together — in the heart of Silicon Valley venture-capital land—an impressive roster of knowledgable content professionals—innovators, artists, scientists, engineers, academics, and business leaders—in one big room and take you...

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Artificial Intelligence: How To Avoid Being Automated

I’ve been reading up on artificial intelligence lately. AI, as it’s referred to, is a big topic with lots of exciting possibilities. Like many technology-inspired changes, the adoption of AI brings with it incredible promises for improvement. But, it also conjures up fear of impending disaster. “No, robots will not organize a digital insurrection and take over the planet—at least, not anytime soon,” says Michael Rosinski, CEO of Astoria Software. “But, AI will usher in dramatic and significant changes to the way we live, work, and play.” Rosinski’s right. Big change is coming. AI is already part of our daily lives. Fast...

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Diversifying Content Strategy To Improve Customer Engagement

Guest post by Laurel Nicholes and Niki Vecsei Harrold Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying content strategy by supporting a content potluck. We also provide some advice on organizing your content production and distribution efforts using a collaborative editorial calendar. During the Summit, we asked attendees to answer questions designed to capture current practices and...

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