Author: Scott Abel

Known affectionately as “The Content Wrangler,” Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.

Adobe Event Focuses on DITA for Marketing and Technical Communication

There’s been a lot of talk about convergence between marketing and technical communication over the past few years. Most of the ideas being discussed are focused on finding ways to improve customer experience by unifying content production and distribution efforts, but few companies are actually making a concerted attempt to break down the silos that prevent collaboration. Adobe aims to change that. This October 10-12, Adobe will attempt to bridge the gap between technical communication and marketing professionals by bringing together content creators from both camps to learn about structured content. The effort is called Adobe DITA World, an online...

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Preparing Your Content For Chatbots and Voice Interfaces

Profound and accelerating change is coming to the content world. New ways of thinking about content—how we create, manage, translate, and deliver it—are required to take advantage of the fast-approaching artificial intelligence revolution. The traditional methods we have used to produce content for the past few decades are no longer sufficient. Content is a business asset that must be prepared—and delivered—with business goals, customer needs, and the requirements of technology in mind. Enter Information Development World: Creating Machine-Ready Content Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people,...

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Technical Product Content Helps Convert Prospects Into Customers

Writers create product content. Lots of it. Content of all types: sales, marketing, support, technical, and training. Because of the way companies are organized, writers often create product content in isolation from one another. They seldom collaborate, even though it makes perfect sense for them to do so. Typically, the way companies organize and run content-creating departments is to blame. They build borders between content teams that introduce expensive and preventable challenges, many of which have an adverse impact on how prospects and customers feel about a brand. They give people who work on content teams different titles and...

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Overcoming DITA Challenges

In our 2017 DITA Satisfaction survey, we learned that many companies that have adopted the Darwin Information Typing Architecture (DITA) aren’t 100% satisfied with their DITA implementation. In fact, 62% of respondents report having problems—some major, some minor.  Common DITA Challenges We asked survey respondents to rank their biggest DITA challenges. Here are the top ten: Lack of a proper content reuse strategy Making DITA do what we need it to Lack of training designed to equip staff with knowledge/skills needed Understanding about how software works Developing style sheets and other rules for content Enforcing the rules for content...

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What is Blockchain?

Blockchain. It’s popping up in news stories, magazine articles, blog posts and presentations. But what is it, exactly? And, why should we care? Our friends at CommonCraft explain the basic idea behind blockchain in the video we share with you here. To learn more, stop by Blockgeeks to discover how blockchain came to be, where it’s in use today, and where it’s heading tomorrow. Blockchain is a great example of innovative disruption. The story behind it and its creator(s) makes for some interesting...

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