Author: Scott Abel

Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.

Technical Product Content Helps Convert Prospects Into Customers

Writers create product content. Lots of it. Content of all types: sales, marketing, support, technical, and training. Because of the way companies are organized, writers often create product content in isolation from one another. They seldom collaborate, even though it makes perfect sense for them to do so. Typically, the way companies organize and run content-creating departments is to blame. They build borders between content teams that introduce expensive and preventable challenges, many of which have an adverse impact on how prospects and customers feel about a brand. They give people who work on content teams different titles and...

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Overcoming DITA Challenges

In our 2017 DITA Satisfaction survey, we learned that many companies that have adopted the Darwin Information Typing Architecture (DITA) aren’t 100% satisfied with their DITA implementation. In fact, 62% of respondents report having problems—some major, some minor.  Common DITA Challenges We asked survey respondents to rank their biggest DITA challenges. Here are the top ten: Lack of a proper content reuse strategy Making DITA do what we need it to Lack of training designed to equip staff with knowledge/skills needed Understanding about how software works Developing style sheets and other rules for content Enforcing the rules for content...

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What is Blockchain?

Blockchain. It’s popping up in news stories, magazine articles, blog posts and presentations. But what is it, exactly? And, why should we care? Our friends at CommonCraft explain the basic idea behind blockchain in the video we share with you here. To learn more, stop by Blockgeeks to discover how blockchain came to be, where it’s in use today, and where it’s heading tomorrow. Blockchain is a great example of innovative disruption. The story behind it and its creator(s) makes for some interesting...

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The RoundUp: Emojis, Voice Interfaces, Conversational Commerce, and Artificial Intelligence

Welcome to The RoundUp, a curated quick peek at the best—and most interesting—news, views, and opinions about content on the web. Let us know what you think. To have The RoundUp delivered directly to your inbox, subscribe today! Emoji Does It! Google is notorious for having some of the worst emoji on the planet. Now it’s righting its wrongs–and taking on gender stereotypes, too. The effort aims to highlight the diversity of women’s careers and empower young girls. In their popular podcast, It’s Nice That founders, Alex Bec and Will Hudson, discuss whether using emojis is a lazy alternative to the...

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[May 31] DITA Summit: Best Practices and Lessons Learned From The Trenches

4 DITA Webinars: Wednesday, May 31, 2017 Featuring Amber Swope, Jenifer Schlotfeldt, Rob Hanna, Keith Schengili-Roberts, Mark Lewis, Joe Gelb, Yehudit Lindblom The Mini Virtual Summit on DITA Best Practices and Lessons Learned from the Trenches is a free, online educational event that provides strategies, tips, and lessons learned from technical communication practitioners. The Summit (brought to you by Precision Content) features four presentations on issues impacting organizations that have adopted—or are planning to adopt—the Darwin Information Typing Architecture. 8:00am PT/ 11:00am ET DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA — Rob Hanna (Precision Content), Mark Lewis (Quark), and Keith...

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