Author: Scott Abel

Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.

Artificial Intelligence: How To Avoid Being Automated

I’ve been reading up on artificial intelligence lately. AI, as it’s referred to, is a big topic with lots of exciting possibilities. Like many technology-inspired changes, the adoption of AI brings with it incredible promises for improvement. But, it also conjures up fear of impending disaster. “No, robots will not organize a digital insurrection and take over the planet—at least, not anytime soon,” says Michael Rosinski, CEO of Astoria Software. “But, AI will usher in dramatic and significant changes to the way we live, work, and play.” Rosinski’s right. Big change is coming. AI is already part of our daily lives. Fast...

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Diversifying Content Strategy To Improve Customer Engagement

Guest post by Laurel Nicholes and Niki Vecsei Harrold Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying content strategy by supporting a content potluck. We also provide some advice on organizing your content production and distribution efforts using a collaborative editorial calendar. During the Summit, we asked attendees to answer questions designed to capture current practices and...

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Content Potluck: Bringing Everyone to the Community Table

Guest post by Niki Vecsei Harrold and Laurel Nicholes An increasing number of consumers no longer want to hear from one, authoritative voice. They don’t trust—or feel compelled to rely upon— your “official” communication channels. That’s because an increasing amount of your audience grew up online. They’re digital natives accustomed to digital content experiences. They want to feel connected to the content they consume and the brands with which they interact. They want content experiences that resonate with them; that adapt to the way they learn, live, and work. In order to provide exceptional content experiences today, you’ll need to...

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Understanding IP Addresses

With a computer or other connected device, we can connect to billions of websites, apps and devices anywhere in the world with the click of a button. It works because, behind the scenes, everything on the internet uses the same set of rules that is known as a protocol. By understanding the basics of the protocol, we can see what makes the internet work. Understanding How Addresses Work You can send a letter to almost anyone in the world if you know a few basic things, like their house number, street, and city. And because you also have an address,...

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