In the September 2002 issue of Business 2.0 magazine, Dylan Tweney interviewed content industry experts to find out why organizations spend hundreds of thousands of dollars on software to manage their websites and other documents only to reap “dubious returns”. Check out Are You Overpaying For Content Management? to see how your organization stacks...Read More
Author: Scott Abel
Known affectionately as “The Content Wrangler,” Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and served on the faculty of the University of California, Berkeley, School of Information. Scott’s message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.
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