Author: Scott Abel

Known affectionately as "The Content Wrangler," Scott Abel is an internationally recognized global content strategist who specializes in helping organizations deliver the right content to the right audience, anywhere, anytime, and on any device. He writes regularly for business and content industry publications, is frequently selected as a featured presenter at content industry events, and serves on the faculty of the University of California, Berkeley, School of Information. Scott's message is clear: Content is a business asset worth managing efficiently and effectively. His firm, The Content Wrangler, exists to help content-heavy organizations adopt the tools, technologies, and techniques they need to connect content to customers.

[CEO Chat] The Future of Content With Michael Rosinski

Today we discuss the future of content with Michael Rosinski, CEO of Astoria Software, a cloud-based, component content management system (CCMS). Rosinski, a veteran of the content management space, talks with Scott Abel, The Content Wrangler, about innovation, computing, and how content—and those who produce it—will be impacted by artificial intelligence. Scott: Michael, for someone surrounded by technology 24/7, I’d wager you see a lot of proclamations about the next big thing. Help us cut through the hype. As a technology CEO, what do you think is the most exciting innovation in the field of content? Michael: Great question. I believe...

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Technical Writers With DITA Experience Needed at Dolby, San Francisco and Nürnberg

Looking for new technical writing gig?  Dolby has two openings in San Francisco—and another in Nürnberg—for senior technical writers (writing in English) with experience creating DITA XML content. What’s it like working at Dolby? Well, I’m the manager. That might be the bad news. I’m busy and I can’t stand micromanaging, so what you get from me are high level goals and an expectation that YOU will chase your projects, not me. Everyone else around here is really nice and supportive, but there’s a pretty high expectation that if you’re working at Dolby, you know what you’re doing, and what...

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Global Marketing Insight: Localizing Content for 70 Countries or More

Localizing content may sound simple, but it is a very complex and intricate task. In this brief conversation, Professor Nitish Singh discusses with Devyani Bhattacharjee, Director of Marketing Localization, how SAP manages multicultural content across more than 70 locales. Localization at SAP means managing both locale-specific imagery and cultural elements in copy, images, colors selected and symbols used. This Global Marketing Insight video is provided by Brand2Global, the conference for global marketers, September 28-29, 2016 in Silicon Valley. Brand2Global Conference is an annual event designed for professionals who drive global marketing and are responsible for international market share and revenue. If you’re a global marketing practitioner, this is the conference for you. Learn...

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