The Formal Business Voice is Dead

In Public Relations we know what makes a successful apology and what doesn’t. SUCCESSFUL APOLOGY = a conversational, human approach Hi Shelly We’re sorry we got the date wrong for setting up the internet at your new home. We know that was really inconvenient.  Thanks for letting us know about the mistake so we could fix it. We’ll do our best to make sure it doesn’t happen again.  Thanks, Your Favourite Internet Provider UNSUCCESSFUL APOLOGY = the traditional, formal business voice Dear valued customer It is with regret that we write to express our apologies for the recent error....

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