In Public Relations we know what makes a successful apology and what doesn’t. SUCCESSFUL APOLOGY = a conversational, human approach Hi Shelly We’re sorry we got the date wrong for setting up the internet at your new home. We know that was really inconvenient. Thanks for letting us know about the mistake so we could fix it. We’ll do our best to make sure it doesn’t happen again. Thanks, Your Favourite Internet Provider UNSUCCESSFUL APOLOGY = the traditional, formal business voice Dear valued customer It is with regret that we write to express our apologies for the recent error....Read More
Author: Shelly Davies
Shelly Davies helps businesses save time and money. How? By giving us permission to write like humans. Using research-based approaches to writing better, Shelly builds our confidence and helps us write in ways that make readers want to hug us! (Or not – it really depends if hugs are what we’re after. But whatever outcomes we want, Shelly can get us there! She’s kinda awesome like that.) Shelly Davies Writing & Training. Because plain English has been cool since way back.
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