Does Content Marketing Speak To Technical Buyers?

Is content marketing effective for highly technical industrial buyers? The old wisdom says no. It says that manufacturers and their customers are immune to content marketing messages that lack the granular, technical details. Details that make or break a sale. But data from Content Marketing Institute’s 2017 Manufacturing Content Marketing survey show that the benefits of content marketing are becoming clearer to manufacturers who devote the time and resources to these marketing programs. That must mean that technical buyers are buying in. Manufacturers are gaining ground One reason content marketing is viewed as ineffective in manufacturing is that fewer...

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