Is content marketing effective for highly technical industrial buyers? The old wisdom says no. It says that manufacturers and their customers are immune to content marketing messages that lack the granular, technical details. Details that make or break a sale. But data from Content Marketing Institute’s 2017 Manufacturing Content Marketing survey show that the benefits of content marketing are becoming clearer to manufacturers who devote the time and resources to these marketing programs. That must mean that technical buyers are buying in. Manufacturers are gaining ground One reason content marketing is viewed as ineffective in manufacturing is that fewer...Read More
Author: Toby Wall
Toby Wall is a Thinker & Writer at Gorilla 76, a St. Louis-based B2B marketing firm serving industrial clients across the U.S. He creates content for a variety of firms in the construction, industrial coatings, heat treatment, oil & gas and heavy equipment industries. He has previously worked as a journalist.
Receive exclusive access to members-only content, invitations to in-person and virtual events, and sneak peeks at new tools and emerging technologies. Join today!Join Now!