Every strategic business decision has an impact on content. Entering a new market creates the need for localization. Images that work well in our home market may need to be altered or replaced in order to avoid offending members of new audiences. Mergers and acquisitions create a need for content updating and adaptation. Content obtained from others requires rebranding, creates the need for new metadata tags, and training content creators on new tools and workflows. A new product feature may require your content team to update your content strategy. Unfortunately, business strategists don’t always foresee the impact of their decisions...Read More
There’s been a lot of talk about convergence between marketing and technical communication over the past few years. Most of the ideas being discussed are focused on finding ways to improve customer experience by unifying content production and distribution efforts, but few companies are actually making a concerted attempt to break down the silos that prevent collaboration. Adobe aims to change that. This October 10-12, Adobe will attempt to bridge the gap between technical communication and marketing professionals by bringing together content creators from both camps to learn about structured content. The effort is called Adobe DITA World, an online...Read More
By Ann Rockley, Charles Cooper and Scott Abel The following is an excerpt from Intelligent Content: A Primer, the sixth book in The Content Wrangler Content Strategy Series of books from XML Press (2015). Adopting intelligent content—Practical advice In this chapter, we provide tips and first steps to help kickstart an intelligent content project. Let’s examine a few recommended first steps. Consider these before adopting intelligent content. Understand the impact of corporate culture when adopting intelligent content Adopting intelligent content requires technological change, but these changes are smaller and easier to overcome than cultural changes. As Douglas Adams said in The Hitchhikers Guide to the...Read More
Profound and accelerating change is coming to the content world. New ways of thinking about content—how we create, manage, translate, and deliver it—are required to take advantage of the fast-approaching artificial intelligence revolution. The traditional methods we have used to produce content for the past few decades are no longer sufficient. Content is a business asset that must be prepared—and delivered—with business goals, customer needs, and the requirements of technology in mind. Enter Information Development World: Creating Machine-Ready Content Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people,...Read More
The following is an excerpt from The Language of Content Strategy, the first book in The Content Wrangler Content Strategy Series of books from XML Press (2014). What is Document Engineering? A methodology for specifying, designing, and deploying the digital documents needed to automate business processes and web services. Why is Document Engineering important? Using a systematic approach to modeling documents and the processes that use them ensures that documents make sense for the people and applications that use them. A systematic approach also makes documents more robust and adaptable when technology or business conditions change. Why does a technical communicator need to know...Read More
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