Diversifying Content Strategy To Improve Customer Engagement

Guest post by Laurel Nicholes and Niki Vecsei Harrold Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying content strategy by supporting a content potluck. We also provide some advice on organizing your content production and distribution efforts using a collaborative editorial calendar. During the Summit, we asked attendees to answer questions designed to capture current practices and...

Read More

Managing Enterprise Content: 12 Lessons From 2016

Drawing from 20+ years of experience wrangling content, Robert Norris presents us with a twelve-part series on managing enterprise content. His articles (some of the most popular posts of 2016) take on the complex topic of enterprise content strategy from a heuristic angle, bypassing academic approaches for more pragmatic solutions designed for immediacy and ease. This article serves as a summary of Norris’ outstanding series, inviting you to explore the rich and unique insights contained in his work. Managing Enterprise Content: 12 Lessons 1. Think Like a Librarian Norris’ first post, Think Like a Librarian, elaborates on the theme...

Read More

Mastering Technical Communication Leadership

Effective leadership is measured by customer satisfaction. Caring about your customers is crucial. Everyone is a customer: those who purchase and use your products, and your colleagues in every department. Leadership requires a mixture of confidence and humility. Change doesn’t always happen quickly. Success may require all of the creativity, resourcefulness, and diplomacy you can muster. Use these 7 Habits of Highly Effective Technical Communication Leaders to learn how to effectively put the customer first in all of your work. You can be an effective leader, regardless of your position. 1. BE A CUSTOMER ADVOCATE While you may have...

Read More

Content Potluck: Bringing Everyone to the Community Table

Guest post by Niki Vecsei Harrold and Laurel Nicholes An increasing number of consumers no longer want to hear from one, authoritative voice. They don’t trust—or feel compelled to rely upon— your “official” communication channels. That’s because an increasing amount of your audience grew up online. They’re digital natives accustomed to digital content experiences. They want to feel connected to the content they consume and the brands with which they interact. They want content experiences that resonate with them; that adapt to the way they learn, live, and work. In order to provide exceptional content experiences today, you’ll need to...

Read More

Markdown: Markup That’s Downright Simple

Markdown Can Make Online Writing Easier Than HTML and other Markup Languages Consumers crave technology—increasingly sophisticated tech—robust and loaded with useful bells and whistles. It’s why smartphones and streaming devices are such indispensable, in-demand gadgets today. But as many electronic tools become more complex, others survive and thrive in a state of simplistic bliss—appealing to modern consumers with their retro charm and unfussy features. It’s this backlash against digital precociousness that helps explain the recent resurgence of vinyl LPs. And it’s part of what’s behind the longevity and enduring popularity of a resource that bloggers, web writers and editors, developers, academics, technical...

Read More

Receive exclusive access to members-only content, invitations to in-person and virtual events, and sneak peeks at new tools and emerging technologies. Join today!

Join Now!

Categories

Authors

VIDEOS

Loading...

Pin It on Pinterest