After ten years of accumulating stuff, I am in the middle of packing up our belongings and moving them out before we begin a major house renovation. It’s a pain that I am experiencing as I write this article. But, while moving a home can be a hassle, it isn’t as complicated as a digital content migration. That said, both types of moves can be made easier while also minimizing unexpected surprises—with careful content migration planning. Step 1: Start With A Discussion About Quality Two important facts about content migration planning: Each migration is unique. Size is an obvious...Read More
Guest post by Laurel Nicholes and Niki Vecsei Harrold Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying content strategy by supporting a content potluck. We also provide some advice on organizing your content production and distribution efforts using a collaborative editorial calendar. During the Summit, we asked attendees to answer questions designed to capture current practices and...Read More
Drawing from 20+ years of experience wrangling content, Robert Norris presents us with a twelve-part series on managing enterprise content. His articles (some of the most popular posts of 2016) take on the complex topic of enterprise content strategy from a heuristic angle, bypassing academic approaches for more pragmatic solutions designed for immediacy and ease. This article serves as a summary of Norris’ outstanding series, inviting you to explore the rich and unique insights contained in his work. Managing Enterprise Content: 12 Lessons 1. Think Like a Librarian Norris’ first post, Think Like a Librarian, elaborates on the theme...Read More
Effective leadership is measured by customer satisfaction. Caring about your customers is crucial. Everyone is a customer: those who purchase and use your products, and your colleagues in every department. Leadership requires a mixture of confidence and humility. Change doesn’t always happen quickly. Success may require all of the creativity, resourcefulness, and diplomacy you can muster. Use these 7 Habits of Highly Effective Technical Communication Leaders to learn how to effectively put the customer first in all of your work. You can be an effective leader, regardless of your position. 1. BE A CUSTOMER ADVOCATE While you may have...Read More
Guest post by Niki Vecsei Harrold and Laurel Nicholes An increasing number of consumers no longer want to hear from one, authoritative voice. They don’t trust—or feel compelled to rely upon— your “official” communication channels. That’s because an increasing amount of your audience grew up online. They’re digital natives accustomed to digital content experiences. They want to feel connected to the content they consume and the brands with which they interact. They want content experiences that resonate with them; that adapt to the way they learn, live, and work. In order to provide exceptional content experiences today, you’ll need to...Read More
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