Profound and accelerating change is coming to the content world. New ways of thinking about content—how we create, manage, translate, and deliver it—are required to take advantage of the fast-approaching artificial intelligence revolution. The traditional methods we have used to produce content for the past few decades are no longer sufficient. Content is a business asset that must be prepared—and delivered—with business goals, customer needs, and the requirements of technology in mind. Enter Information Development World: Creating Machine-Ready Content Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people,...Read More
The following is an excerpt from The Language of Content Strategy, the first book in The Content Wrangler Content Strategy Series of books from XML Press (2014). What is Document Engineering? A methodology for specifying, designing, and deploying the digital documents needed to automate business processes and web services. Why is Document Engineering important? Using a systematic approach to modeling documents and the processes that use them ensures that documents make sense for the people and applications that use them. A systematic approach also makes documents more robust and adaptable when technology or business conditions change. Why does a technical communicator need to know...Read More
By Scott Underwood and Leon Segal How many design thinkers does it take to change a light bulb? Does it have to be a light bulb? All kidding aside, this joke captures the true essence of design thinking. It sees that the original question contains an assumption that the light bulb is the problem — but the real issue is that the room is dark! What if we instead ask: How can we light this dark place? By taking a step back to reframe the original question in a larger context, we give ourselves the opportunity to solve the...Read More
The following is an excerpt from Global Content Strategy: A Primer by Val Swisher, the third book in The Content Wrangler Content Strategy Series of books from XML Press (2014). Chapter 1. What Is a Global Content Strategy? Content. Our world revolves around content. These days, buying decisions are often based on experiences not with products, but with information about products. People consume more content in more ways than ever. We have printed books, newspapers, and magazines. We have e-readers, smartphones, and tablets. We have TV, radio, YouTube, Instagram, Pinterest, and Hulu. We consume more content in more ways than ever before. No one can...Read More
Writers create product content. Lots of it. Content of all types: sales, marketing, support, technical, and training. Because of the way companies are organized, writers often create product content in isolation from one another. They seldom collaborate, even though it makes perfect sense for them to do so. Typically, the way companies organize and run content-creating departments is to blame. They build borders between content teams that introduce expensive and preventable challenges, many of which have an adverse impact on how prospects and customers feel about a brand. They give people who work on content teams different titles and...Read More
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