Global Content Strategy: A Primer

The following is an excerpt from Global Content Strategy: A Primer by Val Swisher, the third book in The Content Wrangler Content Strategy Series of books from XML Press (2014). Chapter 1. What Is a Global Content Strategy? Content. Our world revolves around content. These days, buying decisions are often based on experiences not with products, but with information about products. People consume more content in more ways than ever. We have printed books, newspapers, and magazines. We have e-readers, smartphones, and tablets. We have TV, radio, YouTube, Instagram, Pinterest, and Hulu. We consume more content in more ways than ever before. No one can...

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Technical Product Content Helps Convert Prospects Into Customers

Writers create product content. Lots of it. Content of all types: sales, marketing, support, technical, and training. Because of the way companies are organized, writers often create product content in isolation from one another. They seldom collaborate, even though it makes perfect sense for them to do so. Typically, the way companies organize and run content-creating departments is to blame. They build borders between content teams that introduce expensive and preventable challenges, many of which have an adverse impact on how prospects and customers feel about a brand. They give people who work on content teams different titles and...

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Overcoming DITA Challenges

In our 2017 DITA Satisfaction survey, we learned that many companies that have adopted the Darwin Information Typing Architecture (DITA) aren’t 100% satisfied with their DITA implementation. In fact, 62% of respondents report having problems—some major, some minor.  Common DITA Challenges We asked survey respondents to rank their biggest DITA challenges. Here are the top ten: Lack of a proper content reuse strategy Making DITA do what we need it to Lack of training designed to equip staff with knowledge/skills needed Understanding about how software works Developing style sheets and other rules for content Enforcing the rules for content...

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What is Blockchain?

Blockchain. It’s popping up in news stories, magazine articles, blog posts and presentations. But what is it, exactly? And, why should we care? Our friends at CommonCraft explain the basic idea behind blockchain in the video we share with you here. To learn more, stop by Blockgeeks to discover how blockchain came to be, where it’s in use today, and where it’s heading tomorrow. Blockchain is a great example of innovative disruption. The story behind it and its creator(s) makes for some interesting...

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The Current State of Author Experience

The following is an excerpt from Author Experience by Rick Yagodich, the fourth book in The Content Wrangler Content Strategy Series of books from XML Press (2014). The Current State of Author Experience The idea of author experience is often dismissed by people with budgets and those who design and build CMSes. They see more important places to invest, better opportunities for quick-win returns. Author experience demands a long view; it suffers in the face of short-term investment attrition. We must, therefore, demonstrate the loss, and the risks, incurred by ignoring this opportunity. Messy system, messy content So far,...

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