Markdown Can Make Online Writing Easier Than HTML and other Markup Languages Consumers crave technology—increasingly sophisticated tech—robust and loaded with useful bells and whistles. It’s why smartphones and streaming devices are such indispensable, in-demand gadgets today. But as many electronic tools become more complex, others survive and thrive in a state of simplistic bliss—appealing to modern consumers with their retro charm and unfussy features. It’s this backlash against digital precociousness that helps explain the recent resurgence of vinyl LPs. And it’s part of what’s behind the longevity and enduring popularity of a resource that bloggers, web writers and editors, developers, academics, technical...Read More
The following content originally appeared in the book, The Language of Content Strategy, a collaborative effort from 52 top content strategy practitioners, edited by Scott Abel, The Content Wrangler, and Rahel Anne Bailie, Chief Knowledge Officer at Scroll. The book, published by XML Press, is a collection of terms defined by contributors known for their depth of knowledge in that area of expertise. Each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. This post, contributed by Char James-Tanny, is understanding accessibility. Understanding accessibility: What is it? Accessibility is the extent...Read More
With a computer or other connected device, we can connect to billions of websites, apps and devices anywhere in the world with the click of a button. It works because, behind the scenes, everything on the internet uses the same set of rules that is known as a protocol. By understanding the basics of the protocol, we can see what makes the internet work. Understanding How Addresses Work You can send a letter to almost anyone in the world if you know a few basic things, like their house number, street, and city. And because you also have an address,...Read More
Information architect Abby Covert is one of the most distinguished thought leaders in the field of information architecture. Over the past few years, she has introduced and promoted several innovative ideas designed to help us transform “informational messes” into well-structured and useful information. Eager to share her thought-provoking ideas with others, we are pleased to feature her in this recorded webinar, How to Make Sense of Any Mess. This article highlights a few of Abby’s ideas that, in my opinion, make her work so meaningful and engaging. One: We all play a role in architecting information For those who are...Read More
Transwhat? That’s what most humans—and nearly all spellcheck programs—ask when they encounter the word, transcreation. In this post, an excerpt from the book Global Content Strategy: A Primer by Val Swisher, we explore the concept of transcreation and why adapting translated content for effectiveness is a necessary part of a successful global content strategy. Transcreation: Adapting Translated Content For Effectiveness These days, every employee produces content. In addition to the usual suspects–marketing communication writers, technical writers, course developers–software engineers write user guides, technical support engineers write frequently asked questions, and (shall we dare?) VPs of marketing write blog posts....Read More
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