The Power of Incrementalism in Content Marketing Strategy

The demands of the digital landscape and a 21st-century audience are unforgiving. No one is searching Google for your advertisement. Most of the time, they aren’t searching for you nor for your company. More than likely, they are searching for an answer to a question. If you can provide a useful answer, they may peruse your website, social profile, and other content. They may not. It takes more than a single piece of magnificent content to build an audience. Today’s viral post is tomorrow’s forgotten moment in time. What’s the alternative to relying on big content “moments”? Incremental Steps...

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[May 31] DITA Summit: Best Practices and Lessons Learned From The Trenches

4 DITA Webinars: Wednesday, May 31, 2017 Featuring Amber Swope, Jenifer Schlotfeldt, Rob Hanna, Keith Schengili-Roberts, Mark Lewis, Joe Gelb, Yehudit Lindblom The Mini Virtual Summit on DITA Best Practices and Lessons Learned from the Trenches is a free, online educational event that provides strategies, tips, and lessons learned from technical communication practitioners. The Summit (brought to you by Precision Content) features four presentations on issues impacting organizations that have adopted—or are planning to adopt—the Darwin Information Typing Architecture. 8:00am PT/ 11:00am ET DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA — Rob Hanna (Precision Content), Mark Lewis (Quark), and Keith...

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Seven Habits of Highly Effective Technical Writers

A passion for learning is the most important qualification for an effective technical writer. You can become an ace technical writer by fine-tuning the way you learn. How you go about learning will make the difference between good results and great results. Focus on increasing your mastery in: Learning technology Writing Working with others Regardless of the country in which you are working, you can use these Seven Habits of Highly Effective Technical Writers as a guide to mastering technical writing excellence. 1. Don’t Take It Personally (learn) Great technical writers thrive on criticism. They understand that it enables them to...

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Digital Transformation: Information Development World

Information Development World 2017 Back by popular demand! The Content Wrangler and Content Rules will host Information Development World (IDW) this May 15-17, 2017 at the Quadrus Conference Center in Menlo Park, CA. Early bird pricing is in effect until March 31, 2017. Save $300USD when you register before then. IDW is an annual, intimate, three-day, laser-focused content conference designed to prepare you for the coming artificial intelligence revolution. We bring together — in the heart of Silicon Valley venture-capital land—an impressive roster of knowledgable content professionals—innovators, artists, scientists, engineers, academics, and business leaders—in one big room and take you...

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Artificial Intelligence: How To Avoid Being Automated

I’ve been reading up on artificial intelligence lately. AI, as it’s referred to, is a big topic with lots of exciting possibilities. Like many technology-inspired changes, the adoption of AI brings with it incredible promises for improvement. But, it also conjures up fear of impending disaster. “No, robots will not organize a digital insurrection and take over the planet—at least, not anytime soon,” says Michael Rosinski, CEO of Astoria Software. “But, AI will usher in dramatic and significant changes to the way we live, work, and play.” Rosinski’s right. Big change is coming. AI is already part of our daily lives. Fast...

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