Mastering Technical Communication Leadership

Effective leadership is measured by customer satisfaction. Caring about your customers is crucial. Everyone is a customer: those who purchase and use your products, and your colleagues in every department. Leadership requires a mixture of confidence and humility. Change doesn’t always happen quickly. Success may require all of the creativity, resourcefulness, and diplomacy you can muster. Use these 7 Habits of Highly Effective Technical Communication Leaders to learn how to effectively put the customer first in all of your work. You can be an effective leader, regardless of your position. 1. BE A CUSTOMER ADVOCATE While you may have...

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Content Potluck: Bringing Everyone to the Community Table

Guest post by Niki Vecsei Harrold and Laurel Nicholes An increasing number of consumers no longer want to hear from one, authoritative voice. They don’t trust—or feel compelled to rely upon— your “official” communication channels. That’s because an increasing amount of your audience grew up online. They’re digital natives accustomed to digital content experiences. They want to feel connected to the content they consume and the brands with which they interact. They want content experiences that resonate with them; that adapt to the way they learn, live, and work. In order to provide exceptional content experiences today, you’ll need to...

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Markdown: Markup That’s Downright Simple

Markdown Can Make Online Writing Easier Than HTML and other Markup Languages Consumers crave technology—increasingly sophisticated tech—robust and loaded with useful bells and whistles. It’s why smartphones and streaming devices are such indispensable, in-demand gadgets today. But as many electronic tools become more complex, others survive and thrive in a state of simplistic bliss—appealing to modern consumers with their retro charm and unfussy features. It’s this backlash against digital precociousness that helps explain the recent resurgence of vinyl LPs. And it’s part of what’s behind the longevity and enduring popularity of a resource that bloggers, web writers and editors, developers, academics, technical...

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Understanding Accessibility

The following content originally appeared in the book, The Language of Content Strategy, a collaborative effort from 52 top content strategy practitioners, edited by Scott Abel, The Content Wrangler, and Rahel Anne Bailie, Chief Knowledge Officer at Scroll. The book, published by XML Press, is a collection of terms defined by contributors known for their depth of knowledge in that area of expertise. Each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. This post, contributed by Char James-Tanny, is understanding accessibility.   Understanding accessibility: What is it? Accessibility is the extent...

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Understanding IP Addresses

With a computer or other connected device, we can connect to billions of websites, apps and devices anywhere in the world with the click of a button. It works because, behind the scenes, everything on the internet uses the same set of rules that is known as a protocol. By understanding the basics of the protocol, we can see what makes the internet work. Understanding How Addresses Work You can send a letter to almost anyone in the world if you know a few basic things, like their house number, street, and city. And because you also have an address,...

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