Candid Camera Moment at Intelligent Content 2014

If you missed the closing presentation at this year’s SOLD OUT Intelligent Content Conference in San Jose, CA you missed an amazing performance by Candid Camera veteran, Durwood Fincher, aka Mr. Doubletalk. Durwood played a few tricks on the conference crowd. Here’s a few of the excerpts for your viewing pleasure. #ICC2014 – San Jose, [...]

Shockproofing Your Content Marketing: Step Outside The Marketing Comfort Zone

By Scott Abel, The Content Wrangler The web is littered with malarkey. Meaningless talk. Nonsense. And not the type offered up as entertainment by comedians like Mr. Doubletalk. More often than not, web-flavored malarkey is designed to attract attention. To get your juices flowing. To engage. To entertain. There’s nothing wrong with creating juice-inducing, extremely [...]

Do Content Strategy and Business Priorities Mesh?

by Cheryl Landes, STC Fellow and founder of Tabby Cat Communications, Vancouver, WA Content is business. Great content sells. Bad content doesn’t. No matter how hard we try, “content and usability strategy can’t predict outcomes,” said Jared Spool, the CEO & Founding Principal of User Interface Engineering, at his annual presentation sponsored by the IEEE Computer [...]

How I Learned to Stop Worrying and Love Hypertext

By Mark Baker, Analecta Communications Inc. The Hypertext Nobbling Committee (HNC), that secret cabal of marketers, publishers, writers, and designers dedicated to breaking the Web, has been busy of late. Their latest ploy: the one page site in which all the content is presented in one continuous scroll and any links simply lead from one [...]

The Implications of Marriage Equality on Content Strategy

Have you thought about the implications of marriage equality—the ability for people of the same gender to legally wed—on the content we produce. Most people haven’t. But, as my latest column in EContent Magazine points out, the impact of marriage equality on content is a problem that “needs to be addressed at the strategic level”. That’s [...] New Initiative Aims To Strongly Encourage The Creation of Modular, Easily Repairable Consumer Electronics

Manufacturers like Apple, Samsung, Microsoft, LG, Sony, Amazon, Barnes & Noble, Kobo, and HTC need encouragement to make mobile devices that are easy to repair, instead of ones we throw away or replace when one component breaks. Enter, a movement to showcase customer support for modular smartphones and tablets; devices comprised of smaller, self-contained, [...]

STC Membership: Cost, Benefits, and Value

by Vinish Garg, Director of Technical Documentation at vhite The STC membership is open for renewal for the year 2014, and a few industry veterans and experts get another chance to ponder and discuss the membership benefits and the value. STC Membership Benefits If your work is related to technical content planning, developing, publishing, and [...]

Why Your Enterprise Needs a Content Marketing Mission Statement

by Joe Pulizzi, CEO, Content Marketing Institute A mission statement is a company’s reason for existence. It’s why the organization does what it does. Southwest Airlines’ mission statement has always been to democratize the travel experience. The mission statement for CVS is to be the easiest pharmacy retailer for customers to use. So, in simple terms, the [...]

Content Strategy Takes Center Stage At World’s Largest Technical Communication Event

For the third consecutive year, content strategy takes center stage at the tcworld Conference and tekom Trade Fair, held November 6-8, 2013 in Wiesbaden, Germany. tcworld is the world’s biggest technical communication event, attracting over 3,500 attendees annually. The event features an amazing array of technology (three floors of exhibits) and presentations from experts in [...]

[Video] The History of Typography

Got five minutes? Use it to learn about the history of typography by watching this short, animated flick, brought to you by the folks at Forrest Media. From Gutenberg to desktop publishing, it’s all here. Even a cameo by Comic Sans. Fun. Informative. And, only 5 minutes. Give it whirl. Then, let us know what [...]

[Infographic] The Future of Libraries

“A library is the delivery room for the birth of ideas, a place where history comes to life.” — Norman Cousins Libraries have undergone big changes in the past few years, as has the entire field of library science. But what does the future hold for libraries? In the age of the Internet, are libraries [...]