[Slide Deck] How To Use Neuroscience To Create Memorable Presentations

Did you know that audiences forget 90% of what you present? That is significant. To make matters worse, the 10% people remember differs between members of your audience. So how can you control the 10% they remember? In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know […]

[Slide Deck] Clear and Simple: Lower Your Content Costs with Global English

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Matthew Kaul and Greg Adams of AdamsKaul.com. In this webinar, Matt and Greg explain what Global English is and who it benefits. The duo will also introduce you to […]

[Slide Deck] The ROI of Intelligent Content

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Mark Lewis, Quark. You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can […]

[Slide Deck] The Future of Technical Communication is Marketing

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Scott Abel, The Content Wrangler. Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don’t look, feel, or sound […]

[Slide Deck] Fandom Isn’t Random: How To Cultivate A Loyal Customer Base

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Andrew Thomas, SDL. Andrew Thomas delivers a fast-paced look at how to leverage content to cultivate a loyal customer base. Andrew is Director of Product Marketing for Content Management Technologies at SDL, […]

[Slide Deck] Intelligent Delivery Systems: Moving Beyond The Book Paradigm

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Joe Jenkins, Oberon Technologies. The world is constantly moving faster and faster. People are no longer willing to wait or read significant amounts of content in […]

The Role of Content Inventory and Audit in Governance

By Paula Ladenburg Land, special to The Content Wrangler Note: This content appears in Content Audits and Inventories: A Handbook (2014, XML Press), by Paula Ladenburg Land, part of The Content Wrangler Content Strategy Series. The Role of Content Inventory and Audit in Governance Website governance covers a broad range of policies, standards, and structures for […]

Why Content Marketers Need to Know about Content Strategy

By Rahel Anne Bailie, Content Strategist, Intentional Design The term “strategy” is defined as “alternatives chosen to make happen a desired future, such as achievement of a goal or solution to a problem.” To borrow from the definition of management consulting, then, content strategy is the practice of helping organizations to improve their content performance, primarily […]

Virtual Summit on Advanced Technical Communication Practices, December 4-5

The Content Wrangler Virtual Summit on Advanced Technical Communication Practices takes place December 4-5, 2014. This free online event features eight one-hour presentations from some of the best and brightest in the technical communication field. Register today! Brought to you by BrightTALK.  The Summit will be recorded. Registrants will receive a link that provides on-demand access to the recordings. […]

Information Development World Pre-Conference Workshops

At Information Development World, we have nine Pre-Conference Workshops on Wednesday, October 22, covering a variety of topics related to creating exceptional customer experiences. Workshop size is limited to encourage deeper exploration and maximum time for discussion. All workshops run from 9:00am until 5:00pm with morning and afternoon breaks, as well as a lunch break. All workshops cost $500. Content Strategy […]

To Reach A Global Audience, Consider Writing For Computers First, Humans Second

By Scott Abel, The Content Wrangler Ninety-six percent of the world’s consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That’s why many US firms have their sights set on emerging international markets. They’re developing partnerships […]

Content Marketing Institute Acquires Intelligent Content Conference (ICC)

Content Marketing Institute (CMI) today announced the acquisition of Intelligent Content Conference (ICC), founded by The Rockley Group and co-produced with The Content Wrangler. The Intelligent Content Conference is the largest event in North America focused on helping organizations deliver the right content, to the right audience, anywhere, anytime, on any device. “With the amount […]