Why Content Marketers Need to Know about Content Strategy

By Rahel Anne Bailie, Content Strategist, Intentional Design The term “strategy” is defined as “alternatives chosen to make happen a desired future, such as achievement of a goal or solution to a problem.” To borrow from the definition of management consulting, then, content strategy is the practice of helping organizations to improve their content performance, primarily […]

Virtual Summit on Advanced Technical Communication Practices, December 4-5

The Content Wrangler Virtual Summit on Advanced Technical Communication Practices takes place December 4-5, 2014. This free online event features eight one-hour presentations from some of the best and brightest in the technical communication field. Register today! Brought to you by BrightTALK.  The Summit will be recorded. Registrants will receive a link that provides on-demand access to the recordings. […]

Information Development World Pre-Conference Workshops

At Information Development World, we have nine Pre-Conference Workshops on Wednesday, October 22, covering a variety of topics related to creating exceptional customer experiences. Workshop size is limited to encourage deeper exploration and maximum time for discussion. All workshops run from 9:00am until 5:00pm with morning and afternoon breaks, as well as a lunch break. All workshops cost $500. Content Strategy […]

To Reach A Global Audience, Consider Writing For Computers First, Humans Second

By Scott Abel, The Content Wrangler Ninety-six percent of the world’s consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That’s why many US firms have their sights set on emerging international markets. They’re developing partnerships […]

Content Marketing Institute Acquires Intelligent Content Conference (ICC)

Content Marketing Institute (CMI) today announced the acquisition of Intelligent Content Conference (ICC), founded by The Rockley Group and co-produced with The Content Wrangler. The Intelligent Content Conference is the largest event in North America focused on helping organizations deliver the right content, to the right audience, anywhere, anytime, on any device. “With the amount […]

Early Bird Discount: Information Development World 2014

Information Development World (October 22-24 in San Jose, CA) is the first—and only—conference dedicated to helping organizations create exceptional customer experiences centered around content. Our goal is to bring together the brightest minds in the content arena—content strategists, technical communicators, content marketers, product managers, customer assistance specialists, translators, localizers, taxonomists, and user experience professionals—to demystify the methods, […]

Candid Camera Moment at Intelligent Content 2014

If you missed the closing presentation at this year’s SOLD OUT Intelligent Content Conference in San Jose, CA you missed an amazing performance by Candid Camera veteran, Durwood Fincher, aka Mr. Doubletalk. Durwood played a few tricks on the conference crowd. Here’s a few of the excerpts for your viewing pleasure. #ICC2014 – San Jose, […]

Shockproofing Your Content Marketing: Step Outside The Marketing Comfort Zone

By Scott Abel, The Content Wrangler The web is littered with malarkey. Meaningless talk. Nonsense. And not the type offered up as entertainment by comedians like Mr. Doubletalk. More often than not, web-flavored malarkey is designed to attract attention. To get your juices flowing. To engage. To entertain. There’s nothing wrong with creating juice-inducing, extremely […]

Do Content Strategy and Business Priorities Mesh?

by Cheryl Landes, STC Fellow and founder of Tabby Cat Communications, Vancouver, WA Content is business. Great content sells. Bad content doesn’t. No matter how hard we try, “content and usability strategy can’t predict outcomes,” said Jared Spool, the CEO & Founding Principal of User Interface Engineering, at his annual presentation sponsored by the IEEE Computer […]

How I Learned to Stop Worrying and Love Hypertext

By Mark Baker, Analecta Communications Inc. The Hypertext Nobbling Committee (HNC), that secret cabal of marketers, publishers, writers, and designers dedicated to breaking the Web, has been busy of late. Their latest ploy: the one page site in which all the content is presented in one continuous scroll and any links simply lead from one […]