Got Great Content? Enter The Customer Experience Recognition Awards Today

Does your information development team deserve recognition for the good work they’re doing? Then consider entering the Customer Experience Recognition Awards (CERAs). The annual award ceremony, which takes place during the Information Development World conference, recognizes outstanding contributions to exceptional customer experiences by information developers (the folks responsible for creating content) in a variety of disciplines including […]

Why You Should Attend Information Development World 2015

Two years ago, Val Swisher and I sat down and tried to figure out how to solve one of the biggest communication challenges facing businesses today: Schizophrenic brand experiences caused by unnecessarily incongruent content. Content produced by different teams of information developers, in different ways, with different words, with different tools, using different tones of voice, different […]

[Workshop] Getting to Success: Implementing a Content Strategy

It’s one thing to understand how to work with the various deliverables that form part of a content strategy. It’s another thing to understand how to initiate a strategy, get it approved, and then develop the strategy itself and deliver on the implementation. There is as much to understand about developing and implementing a content […]

Intelligent Content in the Experience Age

In the Experience Age, consumers expect much more from brands than they have in the past. Once they’ve enjoyed an exceptional customer experience, they become intolerant of confusing, irrelevant, and inconsistent content. Brands that recognize this fact and deliver exceptional content experiences across all customer touchpoint will be rewarded with loyalty. In order to deliver […]

The Counterpoint of Content Flow

By Karl Montevirgen, special to The Content Wrangler As content creators and consumers, we’re all aware of the multiple dynamics at play when it comes to viewing and creating content. Content has a kind of flow.  It directs movement within and between pieces of content, exhibiting diverse rhythms, densities, and forms. Content flow, as we perceive […]

“What Software Do We Need?” Is The Wrong First Question

By Scott Abel, The Content Wrangler As a content strategy consultant, I’m often called upon by brands seeking to find ways to solve complex content challenges. Far too often, they start off their quest for a solution by asking the wrong first question: “What software do we need?” This is the wrong first question for […]

[Slide Deck] How To Use Neuroscience To Create Memorable Presentations

Did you know that audiences forget 90% of what you present? That is significant. To make matters worse, the 10% people remember differs between members of your audience. So how can you control the 10% they remember? In the past decade, brain imaging technology has dramatically increased our understanding of the brain. We now know […]

[Slide Deck] Clear and Simple: Lower Your Content Costs with Global English

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Matthew Kaul and Greg Adams of AdamsKaul.com. In this webinar, Matt and Greg explain what Global English is and who it benefits. The duo will also introduce you to […]

[Slide Deck] The ROI of Intelligent Content

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Mark Lewis, Quark. You CAN prove the savings possible from moving your unstructured content to intelligent content. The benefits are measurable. Intelligent content combined with a content management system can […]

[Slide Deck] The Future of Technical Communication is Marketing

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Scott Abel, The Content Wrangler. Once a prospect buys a product or service, the content they interact with is no longer familiar. The instructions provided don’t look, feel, or sound […]

[Slide Deck] Fandom Isn’t Random: How To Cultivate A Loyal Customer Base

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Andrew Thomas, SDL. Andrew Thomas delivers a fast-paced look at how to leverage content to cultivate a loyal customer base. Andrew is Director of Product Marketing for Content Management Technologies at SDL, […]

[Slide Deck] Intelligent Delivery Systems: Moving Beyond The Book Paradigm

If you missed The Content Wrangler Virtual Summit on Advanced Technical Communication Practices, you’re in luck. You can watch the recordings on-demand, whenever you like. This session was delivered by Joe Jenkins, Oberon Technologies. The world is constantly moving faster and faster. People are no longer willing to wait or read significant amounts of content in […]

The Role of Content Inventory and Audit in Governance

By Paula Ladenburg Land, special to The Content Wrangler Note: This content appears in Content Audits and Inventories: A Handbook (2014, XML Press), by Paula Ladenburg Land, part of The Content Wrangler Content Strategy Series. The Role of Content Inventory and Audit in Governance Website governance covers a broad range of policies, standards, and structures for […]