More Than 90% of Companies Do Not Have A Formal Content Strategy

According to research from Gartner, less than 10% of enterprises have a content strategy. Although they don’t use the term “content” (they say “information”), the result is the same: strategic thinking about the information we provide our customers is just starting to gain traction among upper management. In most enterprises, it is non-existent. Business leadership [...]

[Video] The Editorial Side of Content Strategy: An Interview with Margot Bloomstein

Margot Bloomstein, Brand and Content Strategist at Appropriate, Inc. shares what she does from the editorial side of content strategy, helping brands effectively communicate their value propositions. In this interview, filmed at the Intelligent Content Conference in San Francisco (February 2013), Bloomstein explains that her work centers around helping clients solve “thorny content strategy problems,” [...]

[Video] Exploring The Need For Intelligent Content In eBooks

Robert Glushko, Adjunct Professor at University of California, Berkeley, School of Information opened the 2013 Intelligent Content Conference on Corporate Publishing. His talk centered around a recent project he undertook — the making of an interdisciplinary textbook. “It’s a hard project to write [an interdisciplinary text book] because it changes what a book is, a [...]

[Video] Website Evaluation Explained

Social media communities, rating and review sites, wikis, blogs, eBook creation software, and other free or inexpensive web content production tools have enabled anyone with a desire (and a web browser and a decent connection to Internet) to become a publisher. But, in a world in which everyone is a publisher, how do we know [...]

Content Strategy Workshops Heads To Vancouver

It’s time to take content strategy seriously. In order for the discipline to move forward, we need skills. Serious skills. Skills that will enable us to solve complex content challenges without introducing a boat load of new ones. Skills that most other content professionals lack. Skills that will differentiate us from the competition. That’s why [...]

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[Video] What is Content Marketing? Robert Rose Makes It Clear.

Robert Rose, Chief Troublemaker at Big Blue Moose, knows a lot about content marketing. He’s spent the last few years helping organizations think strategically about how they will leverage their content to accomplish their marketing vision. In this quick take video, recorded at the Intelligent Content Conference on Corporate Publishing, Rose, spells out clearly what [...]

Digital Rights Management For Chairs?

Check out this conceptual art project that explores the use of digital rights management (DRM) in unorthodox ways. In this example, the artist, Thibault Brevet, ponders by what would happen if we attached self-destructing DRM to chairs. DRM is already attached to some eBooks, limiting the number of times they can be checked out of [...]