Industry analysts predict that chatbots and intelligent personal assistants will overtake traditional web interfaces as the primary consumer touchpoint, that they will replace or augment mobile apps, and they will completely transform customer service. If those predictions don’t boggle your mind, read them again. Is your content team ready for that future? Most aren’t. The good news is that with some engineering, chatbots can employ and extend an existing content repository. Intelligent content allows us to use single-source publishing to push content out to interactive channels, including those that involve chatbots and intelligent assistants. Possible benefits: Boost the ROI of existing...Read More
Category: Conversational Commerce
Welcome to The RoundUp, a curated quick peek at the best—and most interesting—news, views, and opinions about content on the web. Let us know what you think. To have The RoundUp delivered directly to your inbox, subscribe today! Emoji Does It! Google is notorious for having some of the worst emoji on the planet. Now it’s righting its wrongs–and taking on gender stereotypes, too. The effort aims to highlight the diversity of women’s careers and empower young girls. In their popular podcast, It’s Nice That founders, Alex Bec and Will Hudson, discuss whether using emojis is a lazy alternative to the...Read More
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