Information architect Abby Covert is one of the most distinguished thought leaders in the field of...Read More
Category: Customer Experience
Creating clear, concise, and consistent content isn’t enough. You also need to understand how your content makes people feel. The goal, of course, is to make your customers feel good. Empathy—defined as “identification...Read More
By Marcia Riefer Johnston Publish it and forget it. Spray and pray. Have you ever done that with...Read More
In this 22-minute Google Hangout interview, Mitchell Levy, host of Thought Leader Life, interviews Chief Wrangler, Scott Abel, The Content Wrangler, about the importance that content plays in customer...Read More
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