I’ve been reading up on artificial intelligence lately. AI, as it’s referred to, is a big topic with lots of exciting possibilities. Like many technology-inspired changes, the adoption of AI brings with it incredible promises for improvement. But, it also conjures up fear of impending disaster. “No, robots will not organize a digital insurrection and take over the planet—at least, not anytime soon,” says Michael Rosinski, CEO of Astoria Software. “But, AI will usher in dramatic and significant changes to the way we live, work, and play.” Rosinski’s right. Big change is coming. AI is already part of our daily lives. Fast...Read More
A follow-up to “Content and Crisis: Translators Without Borders,” this interview introduces Aimee Ansari, Translators Without Borders’ newly appointed executive director. Merging Perspectives Translators Without Borders’ (TWB) capacity to deliver timely and professional-grade content translations across multiple language groups makes it a significant force in the deployment of humanitarian services. But the success of its operation rests on the quality and depth of its collaborative integration with other functionally diverse humanitarian agencies. In order to provide assistance during times of crisis, TWB must establish strong working partnerships with various organizations, all of which have different specializations, geographical interests, and organizational...Read More
Find yourself juggling extra content responsibilities at work lately? Forced to learn new apps, dashboards, templates and markup languages than was required in your job description? Notice a few more empty desks around the office than normal? Welcome to the world of the chronically understaffed content team, where highly skilled co-workers quickly bolt for bigger bucks elsewhere, fresh for-hire candidates who graduate with inadequate aptitudes jockey for mediocrity, and the required technology powering publishers and marketing initiatives seems to change faster than the frequency between political attack ads on television. Just how pervasive and impactful is this content industry...Read More
Diversity. It’s good for business. We know this instinctively. It just makes sense. But can it make dollars? According to the folks at McKinsey & Company, the answer is a resounding, “Yes.” A new report estimates that if Silicon Valley were to close the gender gap, the region would gain $25 billion (9%) in gross domestic product (GDP) by 2025. Equality is a hot topic in boardrooms around the U.S. It seems like everyone is talking about it. But, it’s not a new topic. In fact, some forward-thinking technology executives have been working to break down barriers and advance...Read More
By Scott Abel, The Content Wrangler There’s been a lot of talk about bringing the power of the Darwin Information Typing Architecture (DITA) to the web, but most of the examples are either hidden behind a corporate firewall or not particularly exciting, especially in the graphic design department. That’s why I was excited to learn that The Content Era’s new responsive, HTML5 website is powered by DITA. To find out more about this project, I interviewed Tom Aldous, CEO/Founder of The Content Era about their new website launch. I think it’s pretty exciting — and newsworthy — because many software and services vendors...Read More
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- Does Content Marketing Speak To Technical Buyers?
- The Formal Business Voice is Dead
- The RoundUp: Emojis, Voice Interfaces, Conversational Commerce, and Artificial Intelligence
- The Power of Incrementalism in Content Marketing Strategy
- [May 31] DITA Summit: Best Practices and Lessons Learned From The Trenches