Category: People

Entrepreneurially Speaking: Amanda Cross Makes The Move From Full-Time Employee To Self-Employed Consultant

So I’ve finally made the transition from full-time employee to self-employed consultant. It’s a transition I’ve been thinking about making for just about as long as I’ve been a full-time employee. I can remember dreaming about being a content strategy consultant back in 2001. I’m not even sure the term “content strategy” existed back in 2001—I certainly didn’t know it if it did. It was lack of knowledge like that kept me from actually pursuing that dream. From then on, a few times a year the idea of striking off on my own would pop into my head. It...

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Content Strategy Falls Short Of Addressing The Real Problems: An Interview With Barbara Saunders

In our latest installment of The Content Wrangler Interviews we chat with freelance writer Barbara Saunders about content strategy, content “screen shots”, and why she has some problems with the idea that content assets can be improved by better management. As usual, we’d love to know what you think. Give it a quick read, then share your views in the comments section. TCW: Hey, Barbara. Thanks for spending some time with us today. Tell us a little about yourself and what you do for a living. BS: I’m a creative writer with a commercial practice. I write, edit, and...

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Everyone Into “The Content Pool”: An Interview With Alan J. Porter

In this interview with Alan Porter, Senior Digital Publishing Consultant for PTC, we discuss his new book, The Content Pool, which explores the most important hidden asset in your company, your content. We have a Chief Executive Officer and a Chief Financial Officer; why don’t we have Chief Content Officer? TCW (The Content Wrangler): Hi Alan, thanks for taking the time to speak with us today. Tell us a little bit about yourself and what you do. AJP (Alan J. Porter):  Thanks, it’s always a pleasure to be involved with The Content Wrangler. I tend to describe myself as a Content Strategist and Writer. Currently I am engaged as a Senior Digital Publishing Consultant for PTC focused on the Federal, Aerospace & Defense industries, helping companies in that space define new ways of delivering their service information. I also have a technical and business communications consulting company, 4Js Group LLC, that specializes in applying creativity to meeting business needs and growth. I also write books, comics, magazine articles, as well as columns for a couple of websites. While some of my writing is technical and business related, such as The Content Pool, I also enjoy writing about various pop-culture subjects. For instance, I am currently writing a book about James Bond, as well as scripting a new comic book series. TCW: Can you tell us about your new book, The Content...

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Five Generations of Cybercrime: The Content Wrangler Interview with Cybercrime Expert Stu Sjouwerman

I’m a bit concerned about cybercrime. Actually, that’s not true. I’m very concerned about cybercrime. It seems it’s getting worse. And, no matter who I ask at my financial institutions, no one seems to have any concrete answers. In fact, they don’t really even seem to understand how online security actually works, let alone seem capable of explaining to me how we can protect ourselves. So I arranged an interview with Stu Sjouwerman (pronounced ‘shower-man’) to find out more about it.  Stu recently wrote a book called Cyberheist: The Biggest Financial Threat Facing American Businesses Since The Meltdown of 2008, which goes into great detail about current state of cybercrime. Stu is an IT cybercrime expert and has been professionally involved in information technology for 32 years. The last 20 years his main focus has been software for system administrators — specifically, security software. He started Sunbelt Software in 1994, and during 2005-2008 built a new antivirus product called VIPRE from scratch, integrated a firewall, and then sold the company to a large Venture Fund in Boston. His new company is called KnowBe4 and he told me about what the bad guys on the Internet have been up to recently. TCW: Can you give us some examples of businesses (real ones with names) that have been broken into (bank accounts hacked) and what happened? STUS:  Oh, there are hundreds. We did some research on...

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Mashing It Up For Your Enjoyment: The Content Wrangler Interview With DJ Clivester

by Scott Abel, The Content Wrangler I love music. All types of music. But I have a special love for dance music — remixes, white labels and mashups, specifically. DJ Clivester is one of my favorite mashup artists. One part musician one part magician, Clivester creates seamless audio masterpieces by combining snippets of voice recordings and other audio sounds with tracks from various musical artists. The result: A totally new creation, made from recycled audio. And, they’re amazingly addictive to listen to. In this exclusive interview, I chat with the master audio technician (and advertising agency head) about his...

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