Category: How Tos

Mastering SEO: The Complete Guide to LSI Keywords

The Complete Guide to LSI Keywords Think you know pretty much everything about on-page search engine optimization (SEO) techniques? There are many resources available to teach you how to improve your on-page optimization, but most of them tend to miss an important and lesser-known concept called Latent Semantic Indexing (LSI). If you haven’t heard of LSI keywords—or don’t know much about them—The Complete Guide to LSI Keywords will help you improve your knowledge. Before you know, LSI keywords will be an integral part of your SEO strategy. A short note before we dive in. This article won’t discuss topics like off-page SEO, link building...

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Video Turns Prospects into Customers

A picture may be worth a thousand words, but a video is worth significantly more. But, how much more? According to James McQuivey of Forrester Research, a 1-minute video is worth 1.8 million words. Whether that number is accurate or not, the lesson here is that video matters—a lot. So much so that if you’re not creating video already, you are missing out on big business opportunities. How big is big? Really big. 78% of people with a connection to the Internet watch online videos weekly; 55% watch online video daily. YouTube alone has over a billion visitors—one-third of all...

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(Im)-Proper Care and Feeding of Subject Matter Experts

Editor’s Note: The Content Wrangler is presenting a weekly series of twelve articles that provide useful insights and practical guidance for those who produce customer support websites. Columnist Robert Norris shares how to overcome operational challenges related to harvesting, publishing and maintaining online knowledge bases. His fourth installment examines the fundamental problems causing our topical experts to balk at documenting their knowledge for our self-help websites. We rely upon the knowledge of our subject matter experts (SMEs) to help our customers, staff and partners solve vexing problems and we’ve invested heavily in our online presence to put that knowledge at their fingertips....

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The Curse of Elegance

Editor’s Note: The Content Wrangler is presenting a weekly series of twelve articles that provide useful insights and practical guidance for those who produce online help websites. Columnist Robert Norris shares how to overcome operational challenges related to harvesting, publishing and maintaining online help knowledge bases. His third installment details how we can overcome the paradoxical challenges that surface when we do our best work to craft resources that—due to their elegant design—appear simplistic to our audience and colleagues. When a designer successfully balances function and form to achieve rare beauty we laud the creation as being elegant. In the realms of art,...

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How to Single-Source Your Profile with Gravatar

by Karl Montevirgen, special to The Content Wrangler If you’ve spent time reading content online, you may have noticed that most posts are accompanied by a photo of — or icons representing — the author. Those images are known by many as gravatars: a portmanteau of “globally recognized avatars.” Gravatars are used by both people and businesses to represent their online identity consistently across multiple web properties. Gravatar.com is an online service originally dreamed up by software developer and inventor, Tom Preston-Werner. Acquired by Automattic (the makers of WordPress), Gravatar is a free service for those interested in establishing — and efficiently managing — their online presence. It...

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