Many corporate communicators use infographics to provide audiences with an easy-to-understand graphic representation of otherwise complicated data. When thoughtfully designed, infographics improve comprehension. But many infographics fail to help us understand how things actually work. This article explores the world of animated infographics, showcases several exceptional examples, and provides tips for creating your own. Animated Infographics: A Few Examples How to Build a Human Eleanor’s Lutz is a content creator who takes animated infographics to impressive heights. A designer and PhD student at the University of Washington, she runs the site Tabletop Whale, which contains numerous GIF-infographics (gifographics) on science-based topics. How to...Read More
To understand the connection between customer experience (CX) and loyalty, Temkin Group examined feedback from 10,000 U.S. consumers that describes both their experiences with and their loyalty to 293 companies across 20 industries. Temkin found a strong correlation between customer experience and loyalty factors such as repurchasing, trying new offerings, forgiving mistakes, and recommending the company to friends and colleagues. While all three components of customer experience—success, effort, and emotion—have a strong effect on loyalty, Temkin finds that emotion is the most important element. Source: Report: ROI of Customer...Read More
While many consumers around the globe turn to search engines and social networks for news, television, surprisingly, is still the top source on which most people around the globe rely. That’s according to Nielsen Global Generational Lifestyles Survey, a global analysis of more than 30,000 online consumers across 60 countries, an effort that aims to “understand how global consumer sentiment differs across life stage.” You will find more statistics at...Read More
“A library is the delivery room for the birth of ideas, a place where history comes to life.” — Norman Cousins Libraries have undergone big changes in the past few years, as has the entire field of library science. But what does the future hold for libraries? In the age of the Internet, are libraries still needed? Do patrons still use them? And what impact are eBooks having on libraries? Our friends at Open-Site.org have compiled some facts and interesting statistics about libraries (in the United States) and published them in this nifty infographic....Read More
According to the editors of Wikipedia, graphology is the “pseudoscientific study and analysis of handwriting, especially in relation to human psychology. In the medical field, the word can be used to refer to the study of handwriting as an aid in diagnosis and tracking of diseases of the brain and nervous system.” But, in addition to spotting early signs of health challenges like high blood pressure, Alzheimer’s, schizophrenia, and Parkinson’s disease, handwriting analysis is used to detect more than 5,000 personality traits. Graphology practitioners say the size of your letters, the space you insert between words, the shapes of...Read More
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