Category: Interviews

[CEO Chat] The Future of Content With Michael Rosinski

Today we discuss the future of content with Michael Rosinski, CEO of Astoria Software, a cloud-based, component content management system (CCMS). Rosinski, a veteran of the content management space, talks with Scott Abel, The Content Wrangler, about innovation, computing, and how content—and those who produce it—will be impacted by artificial intelligence. Scott: Michael, for someone surrounded by technology 24/7, I’d wager you see a lot of proclamations about the next big thing. Help us cut through the hype. As a technology CEO, what do you think is the most exciting innovation in the field of content? Michael: Great question. I believe...

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Michael Rosinski on the $25 Billion Silicon Valley Gender Gap

Diversity. It’s good for business. We know this instinctively. It just makes sense. But can it make dollars? According to the folks at McKinsey & Company, the answer is a resounding, “Yes.” A new report estimates that if Silicon Valley were to close the gender gap, the region would gain $25 billion (9%) in gross domestic product (GDP) by 2025. Equality is a hot topic in boardrooms around the U.S. It seems like everyone is talking about it. But, it’s not a new topic. In fact, some forward-thinking technology executives have been working to break down barriers and advance...

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In Music and Content Marketing, It’s All About Creativity: An Interview with Jon Wuebben

Danielle Villegas had an opportunity to talk with Jon Wuebben, the best-selling author of the content marketing book, Content Rich: Writing Your Way to Wealth on the Web, and founder/CEO of Content Launch, a leading content marketing software company. Jon will be speaking at the upcoming Information Development World conference, September 30-October 2, 2015 in San Jose, CA. His talk is titled, “Nurturing with the Right Content to Build Loyalty and… Sales,” and based on the conversation below, it looks like it’ll be a great event! Danielle and Jon talked about the role of content marketing in business today, and music,...

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Content Strategy Falls Short Of Addressing The Real Problems: An Interview With Barbara Saunders

In our latest installment of The Content Wrangler Interviews we chat with freelance writer Barbara Saunders about content strategy, content “screen shots”, and why she has some problems with the idea that content assets can be improved by better management. As usual, we’d love to know what you think. Give it a quick read, then share your views in the comments section. TCW: Hey, Barbara. Thanks for spending some time with us today. Tell us a little about yourself and what you do for a living. BS: I’m a creative writer with a commercial practice. I write, edit, and...

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