Beyond The Issues: Understanding US Presidential Candidates By Viewing Their Campaign Websites

By Zev Winicur, special to TheContentWrangler.com Note: In this article, very real-sounding numeric data is presented in an authoritative manner. Be forewarned that the IDQ percentage is completely made up without the benefit of scientific polls. Of course, New Hampshire showed us the utility of scientific polls… Despite the fact that most American’s claim to vote on the issues, I would wager that only about 25% of the voting public chooses a presidential candidate based on the issues alone. I personally include myself in this Issue-Driven Quarter (hereafter known as the IDQ). The members of the IDQ are not swayed by trivialities, such as whether or not the candidate has experience, the candidate exudes leadership, the candidate speaks in simple platitudes, or the candidate would be a fun beer-swilling companion. We want to know what the candidate believes in. We want to know what the candidate is likely to do or not to do if elected. We want to know if the candidate will take money from the rich and give it to the poor – or vice versa. By the time a voter gets to the general election, selecting a candidate should be pretty straightforward. Although the candidates’ political stances may be muddied by election debates, sound bites, or dirty political tricks, most candidates follow their party’s ideologies so closely that any voter still claiming to be undecided...

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