A Simple DITA Video

A brief and very useful video to start the conversation about the need for (and benefits of) the Darwin Information Typing Architecture (DITA). H/T to SDL Structured Content Technologies.

Free Ebook: Winning The “Zero Moment Of Truth”

Google has a new eBook they’d like you to read — it’s free. It’s called Winning the “Zero Moment of Truth”, a powerful new eBook by Jim Lecinski, Google’s Managing Director of US Sales & Service and Chief ZMOT Evangelist. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. Google says, “if you’re a marketer, a CEO, a sales rep, or an aspiring entrepreneur, …

14 Ways FrameMaker 10 Helps With Translation

If you create content for translation and you use Adobe FrameMaker 10, you’ll want to check out the GPI Translation blog, home to Maxwell Hoffmann, regular contributor to The Content Wrangler, and content guru extraordinaire. Two articles in particular will be of interest to FrameMaker users: 6 Ways Structured FrameMaker 10 helps Translation and 8 Ways Unstructured FrameMaker 10 helps Translation.

Infographic Resume: Now There’s A Good Idea!

Michael Anderson is showcasing his work experience and communication skills in an innovative way — using infographics techniques to differentiate himself from the competition.  

The Content Wrangler Interviews Val Swisher, CEO, Content Rules

In this short video interview, filmed at the 2011 Intelligent Content conference in Palm Springs, Scott Abel, The Content Wrangler interviews Content Rules CEO Val Swisher. Earlier this year I wrote an article about the services offered by Swisher’s firm entitled Ready For The World: Is Your Content Strategy Global Ready? And, coincidentally, she’s the mother of one very smart, young entrepreneur.

The Audience Has Spoken – Social Media Marketing Stats and Research Courtesy of Exact Target

I don’t know that I believe all of the statistics being used in this slide deck from the email marketing folks at ExactTarget. You know what they say about numbers. There are lies, damn lies, and then there are statistics. It seems to me that the amount of people who prefer email over other methods of communication isn’t universal. For instance, the readers of this blog, subscribers to my Facebook, Linkedin, and Twitter audiences may or may not value email as much as some other groups. What do you think? …

Creating Culturally-Correct Web Content For Global Audiences: The Content Wrangler Interviews Maxwell Hoffmann

video platform video management video solutions video player

Bad News For Lionbridge: Translators Rebel With Help From Social Media, Video

Meet The Future: 7th Grade Technology Blogger, Paid Intern, Entrepreneur — And Your Future Boss — Max Swisher

By Scott Abel, The Content Wrangler Internet TV host, technology writer, blogger and quality assurance tester Max Swisher knows more about technology than most adults I know. It comes naturally to him. And, it makes perfect sense to me. His parents are both involved in the technology industry. His idea of fun is mucking about in some HTML or launching a web project of one type or another. All this is pretty impressive, especially when one considers Swisher is also a seventh grade student. In this exclusive interview, I talked …

Intelligent Content: Rachel Lovinger and Rahel Bailie Talk Content Strategy