Conferences and Presentations

The Content Wrangler produces and participates in a variety of content industry conferences around the globe. We provide conference speakers, presentations, promotions, and management services to events in the content strategy, content marketing, content management, localization, translation and technical communication arenas.

Upcoming Conferences and Presentations

Information Development World in San Jose, CA: October 22-24, 2014

Information Development World is the first—and only—conference dedicated to helping organizations create exceptional customer experiences centered around content. Our goal is to bring together the brightest minds in the content arena—content strategists, technical communicators, content marketers, product managers, customer assistance specialists, translators, localizers, taxonomists, and user experience professionals—to demystify the methods, standards, tools and technologies needed to deliver exceptional omni-channel customer experiences.


Information Development World Pre-Conference Workshops on Wednesday, October 22, 2014

At Information Development World, we have nine Pre-Conference Workshops covering a variety of topics related to creating exceptional customer experiences. All workshops are $500. Workshop size is limited to encourage deeper exploration and maximum time for discussion. All workshops run from 9:00am until 5:00pm with morning and afternoon breaks, as well as a lunch break.

Content Strategy in a Day

Rahel Anne Bailie, Content Strategist, Owner, Intentional Design

Content is only as smart as the content strategy behind it. What happens in the analysis phase informs how the content behaves in the tactical phases. Content has its own lifecycle, and any misstep early on means that the next iteration of that content will be harder to implement and maintain – and degrade the user experience. This workshop discusses content within the phases of its lifecycle, and illustrates the interdependencies within the user experience. Participants will discover a framework for developing content that aligns with user-centered design, from user research through personas and scenarios, to wireframes and content development. Participants will be able to make a business case for investing in content strategy, will have a base process for implementing a content strategy in their workplaces, and will take home a series of work templates to get them started.

Becoming a DITA Author

Leigh White, DITA Specialist, Ixiasoft

The full-day “Becoming a DITA Author” workshop teaches you about the concept, reference, task and topic information types, including the purposes and components (elements) of each. The workshop begins with a brief overview of XML to familiarize you with concepts such as elements, attributes, parent/child/sibling relationships, DTDs, schemas, stylesheets, and well-formed vs. valid XML. Following the overview, you’ll create a task, reference and concept topic from scratch, learning about some of the most commonly-used elements. Next, you learn about maps and bookmaps to assemble topics for delivery. Finally, you learn about reuse strategies including conref, keyref, and conkeyref and the uses of each. In the second half of the workshop, you’ll see examples of different ways to assemble topics for different audiences and outputs, beginning with a hands-on look at ditamaps, the building blocks of publications. You learn how to assemble topics and set ditamap-level attributes to customize the output. Next is a look at ditaval files and their use to filter output to include or exclude certain content based on attribute values. Next, the workshop introduces the DITA Open Toolkit (OT), explaining the various files and their functions (with a focus on stylesheets and build files) as well as associated applications such as Java, Apache ANT, XSL processors, and XSL-FO processors. You must bring your own laptop. Because learning the interface of even the simplest XML editor can take quite a bit of time and distract focus from DITA itself, we will use a simple text editor such as Notepad or Notepad++ (recommended). Notepad++ is a free, robust text editor that can be downloaded at If you want to use Notepad++, please install it prior to the workshop. Working files and other resources will be distributed at the beginning of the workshop.

Understanding Web Content Inventories, Audits, and Analysis

Paula Land, Founder & Principal Consultant, Content Insight

High quality, useful content is the key to great user experiences. As we create and publish ever-increasing quantities of content, managing it through the lifecycle is key to ensuring that it consistently fulfills user and business goals and delivers on those great experiences. A successful content strategy for creating and managing high quality content starts with understanding where you’re starting from, where you want to go, and how to know when you’ve arrived. Whether you’re planning a content development project, a redesign, or doing ongoing assessment of current content, the content inventory and audit are important tools for developing the content intelligence to support your efforts. Combining content data with analysis of quality against qualitative measures and defined goals leads to better management of existing content and informed strategies for content development.

Become a Master of Multi-Touch with iBooks

Author Michael O’Reilly, Evangelist, Apple’s iBooks Author software

Jessica Barkell, Designer and Founder, iBooks Author Templates

This workshop delves into the vast possibilities of interactive eBooks built with iBooks Author and how they can be used for: Marketing, Medical Industry, Architecture, Interior design, Education, Graphic novels, Comics, Children’s books, Training and internal corporate applications and more. Even if you’re familiar with iBooks Author, you’ll walk away from this workshop with the proper understanding of why this new format is a real game-changer, not just for the world of eBooks, but for content delivery, in general.

Effective Content: How to Make Your Content Findable, Readable, Understandable, Actionable and Shareable

Ahava Leibtag, President & Owner, Aha Media Group, LLC

In this workshop designed for content and information marketers, you will learn how to:

  • Research your audience and craft engaging content designed for them
  • Understand search engines and the back end code that influences writing choices
  • Research and use keywords for SEO
  • Use best practices for writing on screens, including mobile
  • Create compelling, shareable content that converts
  • Write appropriate posts for Twitter, Facebook and Google+

This workshop will focus on learning the fundamentals, and then put them in to practice immediately. Each workshop attendee will receive a binder with materials, plus a workbook to practice new writing and conceptualization skills. Led by Ahava Leibtag, one of content’s most popular workshop teachers, participants will leave with a firm grasp on the fundamentals of crafting better content.

APIs and SDKs: Breaking Into and Succeeding in a Specialty Market

Ed Marshall, Independent Contractor, Marshall Documentation Consulting

The goals of this workshop are to:

  • Learn what APIs and SDKs are, who uses them, and why.
  • Learn what typical documentation deliverables are for these products.
  • Learn a common methodology for producing documentation for APIs/SDKs from the source code, a “single source of truth.” Be able to describe why this approach is preferred by many developers. Practice using a common tool for producing documentation from the source code, Javadoc.
  • Learn about Web Services APIs.

The popularity of cloud computing is stronger than ever. In 2014, cloud computing industry is expected to grow to a $150 billion industry. Yes, that’s “b” as in “billion”! With this increased demand comes the need for skilled technical communicators who can document Web Services—the methods used to communicate between two devices on the Web—but few have the required skills.

  • Learn recommended sources of training to get the skills needed for this area.
  • Create two API samples that you can show to potential clients or employers.

Rock Your Readers: Turn Content Coal into Diamonds

Marcia Riefer Johnston, President, Marcia Riefer Johnston, Inc.

We all want to create valuable, relevant messages that turn readers’ heads. But even the best writers use too many words, filler words that leave their messages as alluring as lumps of coal. This workshop teaches a technique that can bring your writing to a 24-carat, attention-getting luster. Bring examples of the kind of writing you do. We’ll make them sparkle. You might want to bring shades. BONUS: Marcia will use a dynamic spreadsheet to show how this technique also slashes translation costs. You’ll learn how to create clear, irresistible messages, increase keyword density, and slash translation costs.

Responsive Content Modeling

Steve Fisher, Experience Architect, Republic of Quality

Companies are starting to distinguish themselves with a unique, natural English voice and tone, and many companies also realize there’s a growth potential in localizing their product to reach international markets. That leaves a tension for writers of the English content that will be translated for the international markets. Do the writers focus on tone or on writing easily translated content? Those two goals may seem mutually exclusive, but actually, they’re a healthy combination. We’ll look at what localization is and how to create content that’s good for your English-speaking users and well-suited for translation.

Using Neuroscience to Create Persuasive Presentations

Dr. Carmen Simon, Executive Coach, Co-Founder, REXI Media

Any presentation must have a single goal: to convince an audience to make a decision about you/your idea/your product. Consequently, you start by learning how to ease decision-making right from the start.

Specifically, you will learn how to:

  • Determine the critical message of your presentation (we call this “the 10%”), and tie it to a human motivational driver.
  • Support your 10% with proof points through repetition, to ensure audiences remember the 10%.
  • Use a Persuasive Script for additional convincing power.

Once you captured your audience by appealing to a motivational driver, you learn additional techniques for attracting and sustaining attention.

Specifically, you will learn how to:

  • Use physical properties of any element in your presentation to attract attention at any point.
  • Appeal to your audiences’ expectations, goals, or existing knowledge/skills to generate interest.
  • Use Variety to sustain attention for prolonged periods of time.

Just because people pay attention, it does not mean they will remember much. This segment is focused on making any content memorable. Specifically, you will learn how to use:

  • Mental models
  • Associations
  • Authenticity


Previous Conferences and Presentations

Intelligent Content Conference for Life Sciences and Healthcare 2014

San Francisco, CA: May 8-9, 2014

Our newest conference, the Intelligent Content Conference for Life Sciences and Healthcare, will take place May 8-9, 2014 at the Sir Francis Drake Hotel in San Francisco, CA. The event will showcase examples, standards, methods, strategies, and tools needed to help pharmaceutical companies, medical device manufacturers, and healthcare firms of all shapes and sizes, deliver the right information, to the right people, at the right time, in the right language, on any device.

Intelligent Content Conference 2014 – San Jose, CA: February 26-28, 2014

The 6th annual Intelligent Content Conference took place February 26-28, 2014 at the Hilton Doubletree Hotel in San Jose, CA. The event was designed to equip attendees with the knowledge you need to break down organizational and technological barriers preventing them from connecting their content with those who need it.

This year’s roster of amazing presenters showcased examples, standards, methods, strategies, and tools needed to help your organization deliver the right information, to the right people, at the right time, in the right language, on any device.

Check out slide deck presentations here.

Localization World Silicon Valley – Santa Clara, CA: October 9-11, 2013

Localization World is the leading conference for international business, translation, localization and global website management. Attendees are the people responsible for communicating across the boundaries of language and culture in the global marketplace. With a specific emphasis on global business the conference provides an opportunity for the exchange of high-value information in the language and translation services and technologies market.

Publishing Business Conference & Expo – New York, NY: September 23-25, 2013

Scott Abel brings Ann Rockley and Bob Glushko to Publishing Business Conference & Expo.

Content Marketing World: September 10-12, 2013 in Cleveland, OH

Scott Abel broke it down: Five Revolutionary Technologies Content Marketers Can’t Afford to Ignore… Why content strategy is NOT the same thing as content marketing. Learn more about Content Marketing World. It’s big. And, orange.

Content Strategy Workshops Vancouver: July 11-12, 2013 in Vancouver, BC, Canada

Scott Abel and Rahel Bailie partner to bring you this hard-core content strategy education event. Eight workshops over two days. A technical and an editorial track. This ain’t your grandma’s content strategy event.

Acrolinx User Conference: June 26-27, 2013 in San Jose, CA

Scott Abel to delivered the opening keynote address and acted as host/moderator for the annual event.

TAUS Industry Leaders Forum on Automated Translation

Scott Abel moderated an industry panel discussion on the changing roles of translation service providers — and of their customers — in a world where translation is delivered as a service, automatically.

Localization World London: June 12-14, 2013

Scott Abel lead two full days of sessions dedicated to the discipline of content strategy and its importance to global organizations hoping to reach multinational, multilingual audiences.

Adobe Day at the Society for Technical Communication Summit, May 5, 2013 in Atlanta, GA

Scott Abel moderated a panel discussion on the trends impacting the technical communication industry today. Learn more about the Society for Technical Communication Summit.

Content Marketing Retreat: May 9-10, 2013

Scott Abel provided the opening keynote address (Video Reigns Supreme: Why it works, how it works, and how to get started) and acts as co-host for this annual content marketing event, held at the Langley Center for New Media, Langley, Washington. Learn more about the Content Marketing Retreat.

MLove Confestival: April 24-26, 2013 in Monterey, CA

Scott Abel interviewed the movers-and-shakers powering the mobile revolution.

Localization World Singapore: April 10-12, 2013

Scott Abel led the content strategy track and presented a 45 minute session entitled Thinking Strategically About Content.

Dallas Content Strategy Meetup: March 28, 2013

Scott Abel kicks it up a notch at the Dallas Content Strategy meetup by delivering Avoiding The Content Strategy Silo Trap.

Intelligent Content 2013

The Content Wrangler and The Rockley Group partner to bring the 5th annual Intelligent Content Conference to San Francisco, February 7-8, 2013.

tcworld India Conference

Scott Abel, The Content Wrangler, delivered the opening keynote address (The State of the Technical Communication Industry: Highlights from The Content Wrangler 2012 Technical Communication Industry Benchmarking Survey) at tcworld India, held in Bangalore, February 21-22, 2013.

2012 Technical Communication Industry Benchmarking Survey Summary by Scott_Abel_9584

Scott also delivered a 45-minute session entitled It’s All About Structure: Why Structured Content Is Increasingly Becoming A Necessity, Not An Option.

Technical Communication UK

Scott Abel, The Content Wrangler, delivered the keynote address at TCUK, the annual gathering of technical communication professionals in the United Kingdom. The event takes place in Newcastle, UK October 2-4, 2012.

Localization World

Scott Abel, The Content Wrangler, coordinates two days of sessions dedicated to the emerging discipline of content strategy at Localization World, October 17-19, 2012 in Seattle.

Adobe Day LavaCon 2012

Scott Abel, The Content Wrangler, presents the keynote address at this annual, pre-conference, Adobe-sponsored event focused on the future of the technical communication profession. This year’s Adobe Day LavaCon takes place October 6, 2012 in Portland.

LavaCon Conference on Digital Media and Content Strategies

Scott Abel, The Content Wrangler, moderates a panel discussion, with Jack Molisani, at the LavaCon Conference on Digital Media and Content Strategies in Portland, October 6-9. In addition, The Content Wrangler and Intentional Design, will provide a two-day post-conference program, Content Strategy Workshops, October 9-10.

tcworld Conference and tekom Trade Fair

Scott Abel, The Content Wrangler, presents the second annual Content Strategy Day at tcworld Conference and tekom Trade Fair, the world’s largest gathering of technical communication professionals, October 23-25, 2012 in Wiesbaden, Germany. The Wrangler and his team of industry experts also provide two full days of specialized training workshops dedicated to topics of importance to professionals working in the emerging discipline of content strategy.