Enterprise Content Strategy: A Project Guide by Kevin P. Nichols, is about best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.
Enterprise Content Strategy draws on Kevin’s experience managing one of the largest and most successful global content strategy teams to provide an insider’s look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
Kevin P. Nichols
Author, Speaker, Content Strategist
Kevin Nichols is an award-winning thought leader, digital industry enthusiast, and author with more than 20 years of professional experience.
In 2014, he coauthored UX For Dummies and in 2015, Enterprise Content Strategy: A Project Guide. As a former leader of one of the oldest global content strategy teams, Kevin grew that team to become one of the largest and most successful in the world with over 40 full-time content strategists worldwide whilst at SapientNitro.
Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. In Spring of 2016, Kevin will launch with Rebecca Schneider a new agency that focuses on enterprise content strategy, personalization and omnichannel, called AvenueCX.