The Content Wrangler produces webinar programs that delight listeners. We leverage web presentation technology to deliver interesting radio-style interviews with content industry thought-leaders that matter. No boring PowerPoint preachers. No uninspiring talking heads. Just engaging and informative content — free, just the way you like it.
Thursday, May 16, 2013 @10AM PT/1PM ET — “DITA Metrics 101: Understanding, Tracking, and Using Metrics That Matter” with special guest, Mark Lewis
Innovation. Technical communicators know a lot about this topic. Technical communication specialists have spent the past decade inventing innovative ways of creating, managing and delivering content to those who need it, when and where they need it. What started with single-source publishing of documents and online help systems has blossomed into XML authoring, component content management and multi-channel, multi-device publishing. To accomplish the amazing feats of documentation choreography customers expect, technical communication professionals rely heavily on must make use of OR must implement XML standards like the Darwin Information Typing Architecture (DITA). While technical communicators have taken the lead in many areas of information development and content management, they struggle with how to measure success. What is needed is a new set of metrics and some best practices for collecting and interpreting their meaning.
Join Scott Abel, The Content Wrangler, for a conversation with Mark Lewis, DITA Educator at Quark. They’ll discuss what DITA metrics are, how they differ from traditional technical communication metrics, why you should track them, and what they mean and how you can use them to get what you want, OR and how you can use them to predict, prove and promote project success. Mark will share his personal story and tactics and answer questions from the audience.
10 attendees will win a free copy of his recently-released book, DITA Metrics 101: The Business Case for XML and Intelligent Content (2013, Rockley Publishing).
Friday, May 17, 2013 @10AM PT/1PM ET — “Word Up! How to Write Powerful Sentences and Paragraphs (and Everything You Build from Them)” with special guest, Marcia Riefer Johnston
Chances are, you’re a good writer who tries hard to follow the rules. But, every now and again, you run into language situations — circumstances that make you question whether or not your recollection of the rules is serving you well.
You’re not alone.
Join Scott Abel, The Content Wrangler, and Val Swisher, CEO of Content Rules on Friday, March 17, 2013 at 10am PT/1pm ET for a discussion with wordsmith extraordinaire Marcia Riefer Johnston about language rules that matter (as well as some that don’t). You’ll be delighted by Johnston’s entertaining view of language and stories about how we use it. And, you’ll be give the opportunity to pose questions about words and their usage to one of the writing industry’s best and brightest.
Ten attendees will receive a free copy of Johnston’s recently released book, Word Up! How to Write Powerful Sentences and Paragraphs (and Everything You Build from Them). The book is loaded with useful, practical advice for improving your writing by making good use of the rules that matter. It’s more than a book about grammar and writing. It’s a book designed to help you take command of the words you use and wield them in powerful ways.
About Marcia Riefer Johnston
When Marcia Riefer Johnston was twelve, American Girl magazine printed her eight-paragraph story, “The Key,” and paid her $15. She has been writing ever since. She has worked as a technical writer for 20+ years, including a stint teaching tech writing in the Engineering School at Cornell University. Her words have landed on billboards, blackboards, birthday cakes, boxes of eggs, and the back of her new book, Word Up! How to Write Powerful Sentences and Paragraphs (and Everything You Build from Them).