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Dirty Little Secrets of the Book Publishing Industry…Or Why You Shouldn’t Invest In Book Publishers Who Waste Your Investment Dollars By Avoiding Change

September 22, 2011 Blog No Comments

by Scott Abel, Content Strategist, The Content Wrangler If you’re an investor, you should know this dirty little secret. Most book publishers are wasting your investment dollars. That’s right. They’re burning through your cash at record pace, in a desperate attempt to keep pace with changing user expectations they didn’t have the foresight to plan for. They are throwing your money at problems that can be solved by making some changes to the way publishing companies work, something many seem unwilling or unable to do. And, they’re happy you don’t …

Web Content 2011: Going Mobile – June 6-7, Chicago

February 22, 2011 Blog 1 Comment

In the world of online content, mobile is the new black! Since the advent of the iPhone, iPad, and a host of other devices, the technology community has become focused on mobility: mobile platforms, mobile applications and mobile tools. Within five years 50% of all Web traffic will come through mobile devices and more users will access the internet via mobile devices than desktops. Join me — and national content experts, marketers, strategists, developers and other industry thinkers — June 6th and 7th in sunny Chicago at Web Content 2011. …

Valentine: The Digital, Device-Independent Comic Available Via Wireless In 14 Languages

February 8, 2010 Blog No Comments

By Alex de Campi Imagine a graphic novel series, released every month simultaneously in 14 languages and across all major wireless platforms (Kindle, EPUB, Android, iPhone), hopefully soon via the web and, eventually, in collected print editions. Every month, you pay 99 cents and get 70-75 screens of action, adventure and suspense. In its first fortnight after launch, in the difficult final weeks of December and with no marketing and without all our distributors yet on stream, the first episode had 5,000 downloads — of which English was in the …