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Application Developers Alliance

May 24, 2012 Blog No Comments

There’s been a lot of excitement in the technology industry about apps, purpose-built applications that run both on the mobile web and on mobile operating systems like Android and iOS. If you’re interested in developing apps — or hiring someone to develop one for you, check out the Application Developers Alliance, a nonprofit organization committed to helping developers test and ship great ideas, among other things. To find out what the ADA is all about, watch this brief, but informative, video. Every member organization should consider developing something similar. Check Read the full article…

Heresy or Genius? Advertising in eBooks and Apps

March 13, 2012 Blog, Featured 3 Comments

Cigarette and alcohol advertisements were placed in some types of printed books in the past

According to a survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient publishing processes. While saving money by increasing productivity and reducing expenses is an important part of gaining a positive return on investment from ebooks and apps, maximizing profits also requires publishers to find innovative Read the full article…

Dirty Little Secrets of the Book Publishing Industry…Or Why You Shouldn’t Invest In Book Publishers Who Waste Your Investment Dollars By Avoiding Change

September 22, 2011 Blog No Comments

by Scott Abel, Content Strategist, The Content Wrangler If you’re an investor, you should know this dirty little secret. Most book publishers are wasting your investment dollars. That’s right. They’re burning through your cash at record pace, in a desperate attempt to keep pace with changing user expectations they didn’t have the foresight to plan for. They are throwing your money at problems that can be solved by making some changes to the way publishing companies work, something many seem unwilling or unable to do. And, they’re happy you don’t Read the full article…

Web Content 2011: Going Mobile – June 6-7, Chicago

February 22, 2011 Blog 1 Comment

In the world of online content, mobile is the new black! Since the advent of the iPhone, iPad, and a host of other devices, the technology community has become focused on mobility: mobile platforms, mobile applications and mobile tools. Within five years 50% of all Web traffic will come through mobile devices and more users will access the internet via mobile devices than desktops. Join me — and national content experts, marketers, strategists, developers and other industry thinkers — June 6th and 7th in sunny Chicago at Web Content 2011. Read the full article…

Valentine: The Digital, Device-Independent Comic Available Via Wireless In 14 Languages

February 8, 2010 Blog No Comments

By Alex de Campi Imagine a graphic novel series, released every month simultaneously in 14 languages and across all major wireless platforms (Kindle, EPUB, Android, iPhone), hopefully soon via the web and, eventually, in collected print editions. Every month, you pay 99 cents and get 70-75 screens of action, adventure and suspense. In its first fortnight after launch, in the difficult final weeks of December and with no marketing and without all our distributors yet on stream, the first episode had 5,000 downloads — of which English was in the Read the full article…