Heresy or Genius? Advertising in eBooks and Apps

According to a survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient publishing processes. While saving money by increasing productivity and reducing expenses is an important part of gaining a positive return on investment from ebooks and apps, maximizing profits also requires publishers to find innovative Read the full article…

iBooks 2 and iBooks Author: One Week Later, What We’ve Learned — An Executive Round Table with McGraw-Hill, Digital Book World, and Aptara

Yet again Apple stopped us in our tracks. We awaited each word with bated breath during last Thursday’s unveiling of iBooks2, iBooks Author, and iTunes U. Now what? After a week of social media frenzy, water cooler chatter, thoughtful analysis, and technical digging, it’s time to reflect on what we’ve learned. Join us Thursday, January 26 for a live round table discussion with McGraw-Hill – one of Apple’s education partners; Digital Book World – the publishing industry’s premier digital publishing forum; and Aptara – trusted digital solutions partner to the Read the full article…

Monetizing Content: Leveraging Your Content Gold Mine

By Scott Abel, The Content Wrangler I’m going to let you in on a secret: You’re sitting on a gold mine of content that is just lying around hogging up server space. Some of it may even be hidden in physical archives, concealed in printed documents, or stored on microfiche. A gold mine, you say? Yep. A big, untapped source of revenue just waiting for someone to claim it. If you’re smart, you’ll tap it as soon as possible … before your competitors realize they should be doing the same Read the full article…

What Is A Book And Why Does It Matter? [Part Two]

By Richard Hamilton, special to The Content Wrangler Part one of this two part series looked into what a “book” really is. While I suggest you read that article first, for the impatient, here it is in one paragraph: Beyond the now obsolete “dictionary” definition of a book as a physical object, five qualities define a book: selection, organization, editing, packaging, and distribution. Although not part of any definition I could find, these “defining qualities” of a book have existed for as long as we have had books, and they Read the full article…

How The iPad Is Going To Change The Way We Do Things Everyday

The iPad in Action

[Parody] Mad TV Predicted the iPad Long Before Anyone Else Did

Apple iPad Launch

Apple's New iTablet: Will It Change Computing As We Know It?

It’s expected to be the Kindle killer! And, who could think anything less. After all, Apple has sold hundreds of millions of iPods and iPhones and demand is still growing strong as the company rolls out the two popular consumer devices in nations around the globe. Our guess is a flawless design paired with unparalleled usability and advanced functionality will make existing eBook readers and tablet PCs seem like stone tablets. Speculators say we won’t have to wait long, as Apple is rumored to be putting the final touches on Read the full article…