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Managing The King: What Content Strategists Need To Know About Terminology Management

July 21, 2011 Blog 3 Comments

by Scott Abel, The Content Wrangler I recently authored a white paper entitled “Managing the King: Why Terminology Management is a Critical Component of Successful Content Strategies”. A summary of the paper is included here to tempt you to download the full version located here (registration required). Managing the King Content is king, it is commonly said. Writers, editors, proofreaders and other content professionals have promoted this line of thinking, usually when technology creeps into their turf, promising to help them better create, structure, manage, and deliver content to those …

The Emergence of Intelligent Content

January 15, 2011 Blog 1 Comment

By Joe Gollner, Director, Gnostyx Research After decades of evolution, content technologies have arrived at a critical threshold. All of the pieces are now in place and it has become possible to genuinely talk about intelligent content – by which we mean content that expresses its full meaning in a way that is openly accessible both to applications and to people. This is important because with intelligent content comes an entirely new class of solutions, the emergence of which could not come at a better time. To fully appreciate the …

What is Intelligent Content? And Why Won't Scott Abel Shut Up About It?

October 12, 2009 Blog 2 Comments

Many of my readers have heard me preach about the value of intelligent content, as if up until now, all other content was dumb. Well, there’s a certain amount of truth to that. But, to understand this line of thinking, it might help to grasp the concept of intelligent content. Intelligent content is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. It’s content that helps you and your customers get …