Everyone Into “The Content Pool”: An Interview With Alan J. Porter
In this interview with Alan Porter, Senior Digital Publishing Consultant for PTC, we discuss his new book, The Content Pool, which explores the most important hidden asset in your company, your content. We have a Chief Executive Officer and a Chief Financial Officer; why don’t we have Chief Content Officer? TCW (The Content Wrangler): Hi Alan, thanks for taking the time to speak with us today. Tell us a little bit about yourself and what you do. AJP (Alan J. Porter): Thanks, it’s always a pleasure to be involved with The Read the full article…
































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