Intelligent content guru (and the “Mother of Content Management”) Ann Rockley will be one of the featured presenters at Congility 2011, May 24-26 in Gatwick, UK. The theme of this year’s event is Content Integration: Leveraging Standards to Improve Customer Experience. Content strategist Noz Urbina talks to Ann about the need for content standards and a content strategy in order to create positive customer experiences.
by Maxwell Hoffmann, Desktop Publishing, Localization, Globalization and Sales Training Veteran A few weeks ago I got a Tweet that sent me straight to downloads-ville. A “free” Kindle Reader app for my Blackberry! As a used-book store addicted Baby Boomer who color codes all of his hard copy books with highlighter pens, might I be the perfect guinea pig for this latest content delivery platform? Could an old school guy like me get used to reading literature or technical manuals in chunks smaller than 3×5 cards? The answer surprised even …
By Scott Abel, The Content Wrangler, aka The Audio Wrangler What do you get when you cross Pink Floyd with Christina Aquilera? How about a little Elvis with your Public Enemy? Or some Cher on top of This Mortal Coil? Although it may sound a little frightening, pairing musical groups and vocalists together in unorthodox ways can yield some pretty incredible audio sensations. Known commonly as mashups (or bastards), these bootleg musical creations are user-generated derivative works created by blending two or more songs, usually by overlaying the vocal track …
By Dev Ganesan, President and CEO of Aptara Today’s content consumers are voracious digital omnivores, desiring to feed on all types of electronic content — from Twitter tweets to YouTube videos, from iPhone apps to Facebook updates, from mp3s to eBooks. Yet traditional publishers, particularly trade book publishers, are not prepared to serve digitally savvy audiences the variety of electronic products they demand. That’s because their production processes are traditionally rooted in outdated print publishing practices that are severely inadequate for tackling today’s publishing challenges. In order to profit – …
If you’re in the process of implementing the Darwin Information Typing Architecture, expect to do so in the future, or just want to learn more about it without having to wade through technical specifications, this is the book for you. DITA 101: Fundamentals of DITA for Authors and Managers is, as it’s name implies, designed for authors and managers. The content experts at The Rockley Group have distilled all of their experience helping and training organizations to move to DITA into an easy-to-read and understand book. It covers everything you …
Many of my readers have heard me preach about the value of intelligent content, as if up until now, all other content was dumb. Well, there’s a certain amount of truth to that. But, to understand this line of thinking, it might help to grasp the concept of intelligent content. Intelligent content is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. It’s content that helps you and your customers get …
The world we live in is changing at warp speed. Technological advances are altering our perception of what’s possible and challenging long held beliefs about how things work. Entire industries are being reshaped…some are being made obsolete. Traditional notions of how organizations operate — what they sell, what they charge, and how customers are supposed to behave — are being replaced by completely new models. Nowhere is the impact of change being felt more than in the world of communication. In the field of technical communication, for instance, practitioners are …
Consumers are flooded with information created and delivered using outdated tactics. Poorly-targeted pitches and mass messaging are being replaced by laser-targeted, measurable methods that promise to deliver the right information, to the right people, at the right time, in the right format and language. This requires new thinking. So, we’re bringing together nationally-recognized technology, design, content, and marketing authorities at Web Content 2009 Chicago, June 15-16, at Gleacher Executive Conference Center, to help you understand how global organizations are “Delivering Personalized Dynamic Web Content”. Hope to see you in Chicago …
By Richard Hamilton, special to The Content Wrangler A place for everything and everything in its place—Isabella Mary Beeton, The Book of Household Management, 1861 For a number of years it has been a matter of faith that the more content a technical documentation team reuses, the more efficient they are presumed to be. Vasont Systems, a content management system (CMS) vendor, claims its users average 71% content reuse. That is a bold claim, but I suspect that if you could show even 30% or 40% content reuse, you would …
By Paul Trotter, CEO, Author-it Software Corporation Various reports have shown that knowledge workers spend about 30% of their time looking for content that has already been created. If that sounds like a colossal waste of time and money, it is. But in terms of waste, time and money is only the tip of the iceberg. The more pressing problem is that by continually creating corporate documents from scratch, companies run the risk of producing external and internal communications that are inconsistent in style, appearance, and – even worse – …
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