What is Intelligent Content?

January 17, 2011 Blog 8 Comments

By Ann Rockley, President, The Rockley Group Simply put, ‘intelligent content’ is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. It’s content that helps you and your customers get the job done. It’s content that works for you and it’s limited only by your imagination. In recent years, with increased interest in the use of Extensible Markup Language (XML) for content and the rising popularity of the Darwin Information Typing …

[Interview] Microsoft's Gabor Fari on Intelligent Content: Saving Lives By Helping New Drugs Get To Market Faster

February 5, 2010 Blog No Comments

Interview with Gabor Fari, Microsoft Life Sciences by Scott Abel, The Content Wrangler The Content Wrangler: Hello, Gabor. Tell us a little about yourself and your experience in the content industry. Gabor: I am a Chemical Engineer by training. I became fascinated with software a little over 10 years into my career, before I made the switch to the software industry. To me, building software solutions is still pretty much engineering, and my approach is to build solutions block by block. I have been working in the enterprise content management …

DITA, Metadata Maturity and the Case for Taxonomy

January 7, 2010 Blog 1 Comment

By Paul Wlodarczyk, Director, Solutions Consulting and Stephanie Lemieux, Taxonomy Practice Lead, Earley and Associates, Inc. Many organizations have turned to component-oriented content creation to create more sophisticated knowledge products, in more languages, and at lower cost. Our research shows that organizations that use XML authoring are more mature than their peers with respect to the adoption of best practices for search and metadata. However, the use of native DITA metadata capabilities is rare, and many are also missing out on opportunities to use taxonomy for content reuse and improved …

Web Content Conference Tackles Dynamic Personalized Content

June 3, 2009 Blog No Comments

Consumers are flooded with information created and delivered using outdated tactics. Poorly-targeted pitches and mass messaging are being replaced by laser-targeted, measurable methods that promise to deliver the right information, to the right people, at the right time, in the right format and language. This requires new thinking. So, we’re bringing together nationally-recognized technology, design, content, and marketing authorities at Web Content 2009 Chicago, June 15-16, at Gleacher Executive Conference Center, to help you understand how global organizations are “Delivering Personalized Dynamic Web Content”. Hope to see you in Chicago …

What’s All This Talk About Intelligent Content?

December 4, 2008 Blog 3 Comments

By Ann Rockley, The Rockley Group Content has often been managed as documents. Metadata for search and retrieval has become more and more important as the amount of content has increased. In recent years with the increased interest in the use of Extensible Markup Language (XML) for content creation and the rising popularity of the Darwin Information Typing Architecture (DITA) XML standard, content has begun to move from unstructured documents to structured XML-based component-based content. And with the advent of XQuery, an XML query language that searches on the structure …

Call for Presenters: Intelligent Content 2009

September 18, 2008 Blog No Comments

. Intelligent Content 2009 has announced a call for presenters. The event, to be held January 29-30, 2009 at Le Parker Méridien Palm Springs, needs presenters who are creating, managing, and delivering intelligent content and who can present on such topics as: Adaptive content Content mining

Content Reuse Rules: Apple Hits The Mark With MobileMe

August 6, 2008 Blog No Comments

Like the iPod and the iPhone before it, Apple’s latest paradigm-shifting product release—MobileMe—makes synchronizing information between your mobile devices (iPhone, iPod Touch) and your laptop and desktop computers (Macs and PCs) seamless and nearly instantaneous. It’s content reuse at its finest. And, it’s going to change user expectations, making it increasingly difficult for organizations (and those who work for them) to continue managing content the old school way. Watch the video

Closed-Loop Publishing Brings the Wisdom of Crowds to Dynamic Documents

June 26, 2008 Blog 1 Comment

By Jake Sorofman, Vice President, Marketing and Business Development, North America and EMEA, JustSystems The emergence of Web 2.0 has created the expectation for community contribution and user-generated content. This has the potential to turn the traditional publishing model on its ear. Historically, publishing was a one-way street — information was pushed from one to many, with no “closed loop” mechanism to make it a two-way exchange. But the reality is that the individuals who are consuming and working with information out on the edges of the enterprise are the …

Web Content Management: Beyond Traditional Models Webcast – Search CIO Midmarket Expert Webcast

June 10, 2008 Blog No Comments

As business units demand more from a web presence, IT has been asked to respond with web content management (WCM) systems that do more than deliver content. This webcast from Search CIO Midmarket examines the types of content management systems available, the differences between standard WCM products and persuasive WCM products that manage and deliver content. Duo Consulting CEO Michael Silverman and Scott Abel, The Content Wrangler, sift through the hype of certain features and discuss web delivery extras such as personalization, analytics, and multichannel delivery. They also offer specific …

Thinking Outside the (Tech Docs) Box: Structured Authoring as Competitive Advantage

May 23, 2008 Blog 1 Comment

By Jake Sorofman, JustSystems From Cost Center to Value Generator There was a time when technical writing was seen as a cost center—a necessary function, but hardly a key lever for competitive advantage. This is quickly changing as globalization and hyper-competition put customers in control and organizations scramble for new and different ways to strengthen relationships. Today’s customers are the beneficiaries of virtually unlimited choice, with growing expectations for cost, quality and service. In an age of globalization and hyper-competition, the only remaining sustainable advantage comes from the customer relationship …