What is Intelligent Content?

January 17, 2011 Blog 9 Comments

By Ann Rockley, President, The Rockley Group Simply put, ‘intelligent content’ is content which is not limited to one purpose, technology or output. It’s content that is structurally rich and semantically aware, and is therefore discoverable, reusable, reconfigurable and adaptable. It’s content that helps you and your customers get the job done. It’s content that works for you and it’s limited only by your imagination. In recent years, with increased interest in the use of Extensible Markup Language (XML) for content and the rising popularity of the Darwin Information Typing Read the full article…

[Interview] Microsoft's Gabor Fari on Intelligent Content: Saving Lives By Helping New Drugs Get To Market Faster

February 5, 2010 Blog No Comments

Interview with Gabor Fari, Microsoft Life Sciences by Scott Abel, The Content Wrangler The Content Wrangler: Hello, Gabor. Tell us a little about yourself and your experience in the content industry. Gabor: I am a Chemical Engineer by training. I became fascinated with software a little over 10 years into my career, before I made the switch to the software industry. To me, building software solutions is still pretty much engineering, and my approach is to build solutions block by block. I have been working in the enterprise content management Read the full article…

DITA, Metadata Maturity and the Case for Taxonomy

January 7, 2010 Blog 1 Comment

By Paul Wlodarczyk, Director, Solutions Consulting and Stephanie Lemieux, Taxonomy Practice Lead, Earley and Associates, Inc. Many organizations have turned to component-oriented content creation to create more sophisticated knowledge products, in more languages, and at lower cost. Our research shows that organizations that use XML authoring are more mature than their peers with respect to the adoption of best practices for search and metadata. However, the use of native DITA metadata capabilities is rare, and many are also missing out on opportunities to use taxonomy for content reuse and improved Read the full article…

Web Content Conference Tackles Dynamic Personalized Content

June 3, 2009 Blog No Comments

Consumers are flooded with information created and delivered using outdated tactics. Poorly-targeted pitches and mass messaging are being replaced by laser-targeted, measurable methods that promise to deliver the right information, to the right people, at the right time, in the right format and language. This requires new thinking. So, we’re bringing together nationally-recognized technology, design, content, and marketing authorities at Web Content 2009 Chicago, June 15-16, at Gleacher Executive Conference Center, to help you understand how global organizations are “Delivering Personalized Dynamic Web Content”. Hope to see you in Chicago Read the full article…

What’s All This Talk About Intelligent Content?

December 4, 2008 Blog 3 Comments

By Ann Rockley, The Rockley Group Content has often been managed as documents. Metadata for search and retrieval has become more and more important as the amount of content has increased. In recent years with the increased interest in the use of Extensible Markup Language (XML) for content creation and the rising popularity of the Darwin Information Typing Architecture (DITA) XML standard, content has begun to move from unstructured documents to structured XML-based component-based content. And with the advent of XQuery, an XML query language that searches on the structure Read the full article…

Call for Presenters: Intelligent Content 2009

September 18, 2008 Blog No Comments

. Intelligent Content 2009 has announced a call for presenters. The event, to be held January 29-30, 2009 at Le Parker Méridien Palm Springs, needs presenters who are creating, managing, and delivering intelligent content and who can present on such topics as: Adaptive content Content mining

Content Reuse Rules: Apple Hits The Mark With MobileMe

August 6, 2008 Blog No Comments

Like the iPod and the iPhone before it, Apple’s latest paradigm-shifting product release—MobileMe—makes synchronizing information between your mobile devices (iPhone, iPod Touch) and your laptop and desktop computers (Macs and PCs) seamless and nearly instantaneous. It’s content reuse at its finest. And, it’s going to change user expectations, making it increasingly difficult for organizations (and those who work for them) to continue managing content the old school way. Watch the video

Closed-Loop Publishing Brings the Wisdom of Crowds to Dynamic Documents

June 26, 2008 Blog 1 Comment

By Jake Sorofman, Vice President, Marketing and Business Development, North America and EMEA, JustSystems The emergence of Web 2.0 has created the expectation for community contribution and user-generated content. This has the potential to turn the traditional publishing model on its ear. Historically, publishing was a one-way street — information was pushed from one to many, with no “closed loop” mechanism to make it a two-way exchange. But the reality is that the individuals who are consuming and working with information out on the edges of the enterprise are the Read the full article…

Web Content Management: Beyond Traditional Models Webcast – Search CIO Midmarket Expert Webcast

June 10, 2008 Blog No Comments

As business units demand more from a web presence, IT has been asked to respond with web content management (WCM) systems that do more than deliver content. This webcast from Search CIO Midmarket examines the types of content management systems available, the differences between standard WCM products and persuasive WCM products that manage and deliver content. Duo Consulting CEO Michael Silverman and Scott Abel, The Content Wrangler, sift through the hype of certain features and discuss web delivery extras such as personalization, analytics, and multichannel delivery. They also offer specific Read the full article…

Thinking Outside the (Tech Docs) Box: Structured Authoring as Competitive Advantage

May 23, 2008 Blog 1 Comment

By Jake Sorofman, JustSystems From Cost Center to Value Generator There was a time when technical writing was seen as a cost center—a necessary function, but hardly a key lever for competitive advantage. This is quickly changing as globalization and hyper-competition put customers in control and organizations scramble for new and different ways to strengthen relationships. Today’s customers are the beneficiaries of virtually unlimited choice, with growing expectations for cost, quality and service. In an age of globalization and hyper-competition, the only remaining sustainable advantage comes from the customer relationship Read the full article…

[Viewpoint] The Right and Wrong of Quark and Adobe Strategies

May 6, 2008 Blog 2 Comments

By Eric Kuhnen, Focal Partners, special to The Content Wrangler Quark and Adobe have been after each for a long time, and there are metaphors aplenty to overlay this conflict. First, it was attrition warfare between QuarkXPress and PageMaker, which embroiled Adobe after its 1995 acquisition of Aldus Corporation. QuarkXPress won out when Adobe realized that PageMaker’s software was a Gordian Knot of entangled code. Adobe employed the so-called “Alexandrian Solution” by simply cotton the knot; that is, by jettisoning the PageMaker product to build a new product, InDesign, from Read the full article…

Enabling Information Sharing Integrity

April 21, 2008 Blog No Comments

By Jake Sorofman, JustSystems In industries where data constantly changes, working with out-of-date information can carry a very high price. Yet financial services, manufacturing, life sciences, and other companies risk paying that price every time they use static documents as the basis for delivering and collaborating around information that is subject to constant change. The data in these static documents becomes stale as soon as the documents are published, giving recipients a snapshot in time rather than a current view of business. Most companies accept the rapid obsolescence of their Read the full article…

Quark Announces Dynamic Publishing Solution: Fills Much Needed Gaps in End-to-End Publishing Void

March 6, 2008 Blog 13 Comments

We could have predicted it. In fact, we did. But, we were asked to keep it a secret until after Quark, widely known for its desktop publishing tools, announced a major change of direction for the firm and its products. It’s a most exciting announcement, the first we’ve seen that attempts to tackle the various challenges organizations face as they attempt to create, manage, publish and deliver dynamic content. What Did Quark Announce, Exactly? It’s called the Quark Dynamic Publishing Solution, “publishing software that combines flexible layout with automated publishing Read the full article…

The Document as Application: The Convergence of Document Publishing and Application Development

January 22, 2008 Blog 1 Comment

By Jake Sorofman, Vice President, Marketing and Business Development, North America and EMEA JustSystems The worlds of document publishing and application development are converging. Traditionally, publishing processes focused on static documents in print, PDF, HTML, and other formats. While the Web introduced rich media formats, this only provided a more compelling multidimensional rendering of static information. The reality is that business depends on dynamic data, and static documents only provide a snapshot in time. Users who need the most current information possible must go to the source – the business Read the full article…