Marking Up The Fab Four: Just Imagine What XML Could Do For Your Books

By Alan J. Porter [This post is the first in a planned series of articles that examine how the traditional book industry could benefit from adopting XML.] Yesterday I posted on Twitter a couple of figures from the Association of American Publishers report of November 2009 book sales. The good news was that sales overall had in fact increased by 10.9%, but what really stood out was that in November of last year the sales of eBooks exploded showing a 199.9% increase and that they now account for about 2.5% …