Tag: Intelligent Content

[Interview] Microsoft's Gabor Fari on Intelligent Content: Saving Lives By Helping New Drugs Get To Market Faster

Interview with Gabor Fari, Microsoft Life Sciences by Scott Abel, The Content Wrangler The Content Wrangler: Hello, Gabor. Tell us a little about yourself and your experience in the content industry. Gabor: I am a Chemical Engineer by training. I became fascinated with software a little over 10 years into my career, before I made the switch to the software industry. To me, building software solutions is still pretty much engineering, and my approach is to build solutions block by block. I have been working in the enterprise content management industry for over 10 years. I am constantly thinking about how to remove the road blocks to effective content management. Part of the challenges are technology issues, and many of the rest have to do with managing people and change. I am a contributing member of the Document and Records Management SIAC at DIA (Drug Information Association) and the OASIS DITA Pharmaceutical Content Sub-Committee. The Content Wrangler: Where do you work? Tell us a little about your firm, the markets you serve, and the products and services you offer. Gabor: I work for Microsoft on our Life Sciences team. I am the driver behind the Intelligent Content Framework (ICF) initiative. The idea is to implement a people-ready approach to structured content authoring and dynamic publishing, using the Microsoft tools that many people use everyday, i.e. Microsoft SharePoint and Microsoft...

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What’s All This Talk About Intelligent Content?

By Ann Rockley, The Rockley Group Content has often been managed as documents. Metadata for search and retrieval has become more and more important as the amount of content has increased. In recent years with the increased interest in the use of Extensible Markup Language (XML) for content creation and the rising popularity of the Darwin Information Typing Architecture (DITA) XML standard, content has begun to move from unstructured documents to structured XML-based component-based content. And with the advent of XQuery, an XML query language that searches on the structure of content, then manipulates and renders content, we can do so much more than just full-text searching. We’ve gone from documents which are “black boxes” to intelligent content which is structurally rich and semantically aware, and is therefore automatically discoverable, reusable, reconfigurable and adaptable. Let’s look at the definition for intelligent content in more detail: Structurally Rich This means that the content is structured content and more importantly it is semantically structured content, content where the structure has meaning. We could look at something as simple as a whitepaper which could include a structure like (executive summary, introduction, discussion and conclusion) or a marketing brochure that could include a structure like (positioning statement, value proposition, features and benefits). Or we could have content which follows a standard like DITA or DocBook. But each of these structures enable us to...

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