Sept 30 | 9am – 5pm | San Jose, CA |
Information Development World
Instructor: Rahel Anne Bailie
It’s one thing to understand how to work with the various deliverables that form part of a content strategy. It’s another thing to understand how to initiate a strategy, get it approved, and then develop the strategy itself and deliver on the implementation. There is as much to understand about developing and implementing a content strategy as there is to making the most of the superset of potential deliverables at your disposal.
In this full-day workshop, led by veteran content strategy professional, Rahel Anne Bailie, participants will have the unique opportunity to work through the components of a content strategy, beginning with the pre-strategy work that accompanies the corporate impetus to develop a content strategy, through to choosing a complement of deliverables and working through them. The workshop will be fast-paced and participants are expected to maintain a high level of engagement.
By the end of the workshop, participants will have learned:
- How to introduce a content strategy into an organization and get management buy-in
- Three methods for gathering business, user, content, and delivery requirements
- The potential range of deliverables and how to choose the right subset for a project
- How to get the most benefit from the basic deliverables, such as a content inventory and audit, a content quality analysis, and analytics
- Ways to leverage strategies for search and social content within a content strategy
- How to measure the success of the strategy