The Content Wrangler offers a wide variety of public, instructor-lead software and soft skills training classes for content professionals of all experience levels. Check out our roster of upcoming classes and let us know if you have special training needs.
Content Strategy Workshop Summer Session – July 11-12, 2013
It’s time to take content strategy seriously. In order for the discipline to move forward, we need skills. Serious skills. Skills that will enable us to solve complex content challenges without introducing a boat load of new ones. Skills that most other content professionals lack. Skills that will differentiate us from the competition.
That’s why we’ve created Content Strategy Workshops, the only event focused solely on equipping you with actionable skills you can actually use when you return to the office. Our next event takes place July 11-12 in beautiful Vancouver, BC at University of British Columbia, Robson Square. Early bird registration is open now. Discount pricing in effect until May 15. Register today! This workshop will sell out fast.
Attend our Vancouver session to learn how to:
- build a content inventory
- perform a content audit
- model and type content
- plan for translation
- develop a taxonomy
- analyze audience needs
- leverage social content
- develop an omni-channel content personalization scheme
- and more
The list of presenters is outstanding. You won’t find more experienced instructors anywhere else.
- Rahel Anne Bailie
- Branka Kosovac
- Gordon Ross
- Scott Abel
- James Romano
- Kevin Nichols
- Laura Creekmore
- Laurence Dansokho
- Paula Land
- Robert Rose
- Sarah Beckley
- Selma Zafar
What are you waiting for? Seating is extremely limited to promote learning. Register today!
Past Training Sessions
Content Strategy in a Day – January 23, 2013
Instructor: Rahel Anne Bailie
Content is only as smart as the content strategy behind it. What happens in the analysis phase informs how the content behaves in the tactical phases. Content has its own lifecycle, and any misstep early on means that the next iteration of that content will be harder to implement and maintain – and degrade the user experience. This workshop discusses content within the phases of its lifecycle, and illustrates the interdependencies within the user experience. Participants will discover a framework for developing content that aligns with user-centered design, from user research through personas and scenarios, to wireframes and content development.
Note: Do bring your laptop to get the most from the workshop – templates will be provided for in-class work.
This workshop is for you …
- if you work in marketing or are otherwise involved with pre-sale content
- if you work in technical communication or are otherwise involved with post-sale content
- if your organization isn’t treating all of its content strategically and you want to be part of the change
- if your organization creates software with various kinds of content embedded in it
- if you wonder how content strategy and user experience interrelate
- if you wonder what types of deliverables content strategists produce
- if you’d like to try a mini-project for yourself under the guidance of an expert
What will you learn?
- to develop a strategic content plan
- to leverage content in compelling ways
- to identify the key deliverables of a content strategy
- to prepare specific deliverables in the context of a content strategy
- to become a content advocate on a user experience team
Participants will be able to make a business case for investing in content strategy, will have a base process for implementing a content strategy in their workplaces, and will take home a series of work templates to get them started.
- Early bird discount price is $400 before November 23, 2012
- Regular price $500 from November 24-December 23, 2012
- Late registration price is $600 after December 24, 2012
About the instructor
Rahel Anne Bailie is a content strategist with a skill set encompassing content management, business analysis, information architecture, and communications. She operates Intentional Design, helping clients analyze their business requirements and spectrum of content to get the right fit for their content development and management needs, and facilitates transitions to new business processes, content models, and technology implementations.
Her experience gives her an intimate understanding of end-to-end processes, from requirements-gathering to implementation. She is a Fellow in the Society for Technical Communication, and holds memberships in various associations to stay current in pertinent practice areas. She presents on the topic of content strategy at conferences across North America and Europe, and was recently cited as one of the top ten most influential content strategists in the industry.