In The Ins and Outs of Content, Bob Doyle asks, “What’s to become of everyday copy writers and tech editors who are too busy wordsmithing to learn all these dense languages and complex processes?” Doyle says that “XML content creation is at least three times as hard as HTML” because, in part, writers will need to learn to “assign unique identifiers and class attributes that control the style and position of each element in the layout.” Are you ready for XML?